Huawei has successfully maintained its position as the leader in China’s tablet market for five consecutive quarters, surpassing Apple by a margin of approximately 6 percentage points. According to the latest market data from IDC, released in the fourth quarter of 2024, Huawei continued to lead the Chinese tablet market with a 27.8% share. This milestone strengthens its dominance in the Huawei tablet market, which shows no signs of slowing down.
Huawei tablet
Chinese Tablet Market Performance in 2024
The overall tablet market in China experienced growth in 2024, with shipments reaching 29.85 million units—a 4.3% increase compared to the previous year. Huawei, securing 32.3% of the total annual market share, holds the top spot, followed by Apple with 26.6%, Xiaomi at 12.7%, Honor at 8.3%, and Lenovo with 6.7%. These rankings reflect Huawei’s tablet market leadership, further solidifying its dominance in the industry.
In the fourth quarter of 2024, the market shipments stood at 7.86 million units, a slight decrease of 3.7% year-over-year. The market share rankings for Q4 were as follows: Huawei (27.8%), Apple (27.5%), Xiaomi (13.8%), Honor (8.3%), and Lenovo (8.2%). Huawei’s continued success in this competitive market underscores its strategic product offerings and brand strength.
Huawei’s Success in the Tablet Market
Huawei’s success in the Huawei tablet market is primarily attributed to its innovative product lineup. The company has launched several high-performing tablets in 2024, including the HUAWEI MatePad Pro 13.2-inch, powered by the native Hongmeng operating system. This tablet has garnered attention for offering a superior productivity experience, making it highly popular among consumers and businesses alike. According to IDC, Huawei leads the commercial tablet market and has strengthened its position in the mid-to-high-end segment.
Apple’s Struggles Amidst Intense Competition
Apple, while maintaining its position as the second-largest player in China’s tablet market, has faced intense competition from Huawei and other brands. In the fourth quarter, Apple’s tablet shipments saw a decline, largely due to competitive pressures and higher product prices. The iPad Mini, however, performed relatively well with strong initial shipments, and the new iPad Air showed gradual sales increases. Despite these successes, Apple’s iPad Pro faced challenges due to its premium pricing, which led to a drop in sales volume.
Conclusion
Huawei’s sustained dominance in China’s tablet market is a testament to its innovation and strategic product development. With products like the HUAWEI MatePad Pro, the company continues to outperform its rivals, including Apple, in the highly competitive Chinese tablet market. As we move further into 2025, Huawei is set to maintain its leadership position, driven by consumer demand for powerful and feature-rich tablets.
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