Gearbest Tech
“I am not optimistic about the future of traditional notebook manufacturers. Except for the gaming product line, traditional notebook manufacturers have not had any eye-catching innovations for many years. For those born after 1995,The names that once dominated the “Wintel” era are no longer cool.“. Sina Technology Digital Editor-in-Chief Guo Xiaoguang, in CNMO's March topic “The battle between old and new forces in the notebook market》, the above lament was expressed on whether traditional notebook manufacturers or mobile phone manufacturers are more optimistic about making notebooks.
Faced with the same topic, the well-known technology critic Yan Yuelong’s views are even more convincing. He believes: “Traditional PC brands are now facing pressure from mobile phone manufacturers. It can no longer be called pressure. It should be called catastrophe. SoTraditional notebook brands must change, otherwise they will die!”
What will be the outcome of traditional notebook brands facing the entry of mobile phone brands? The answer can only be left to the market and time to verify, but – traditional notebook brands,In terms of innovation in products and user experience, it has become an indisputable fact that it is already weaker than the mobile phone brands that have recently entered the notebook market!
Simple press conference makes gloryFrom entrant to leader
At 14:30 on May 16, Honor held an online press conference for the new Honor MagicBook 14 with “performance, always online” and released the MagicBook 14 series notebooks. All series have 16+512GB configurations, and the first-sale price is as low as 4,999, injecting new vitality into this year’s thin and light notebook market.
MagicBook 14 series notebook price announcement
If you simply look at the product, you will find that this conference is very simple, with only 50 minutes in total. But if you watch the press conference carefully, you will feel that this simple press conference is as exciting as a textbook for the current notebook industry.
Before launching new products, Honor first released a new notebook strategy and refined its product lines – the V series of extreme technology, the N series of Yuexiang technology, the X series of Pratt & Whitney Technology, and the HUNTER series of ultimate gaming experience. This shows that after entering the notebook market 4 years ago, Honor has clearly understood its approach to notebooks. In contrast, traditional notebook brands, some are still hesitant to lock in target users.
Even more high-end, Honor has launched Magic OS for Windows – through Honor software and hardware collaboration and underlying innovation, it injects the active services, intelligent collaboration, and basic capabilities of Magic OS's full-scenario operating system, OS Turbo, GPU Turbo, LINK Turbo, and security engine into the existing system, and injects energy and vitality into the existing system and architecture. In contrast, traditional notebook manufacturers are still verifying and studying whether to implement cross-screen collaboration.
Honor Magic OS for Windows
Near the end of the press conference, Zhao Ming said: “This time we brought a new notebook strategy. In the future, Honor Magic OS for Windows will fully empower Honor notebooks. Our concept is to inject energy and vitality into the existing system and architecture through Honor software and hardware collaboration and underlying innovation. Honor believes that,Under the existing operating system and hardware architecture, brands and manufacturers can make greater contributions. In this industry, in the past 20 years, we should make greater changes and improvements.”。
Through such a simple press conference, Honor announced to the entire industry that Honor has transformed from an entrant into a leader in industry development!
What is the glory and confidence to become a leader?
“In the past 20 years, the development of the notebook industry has fallen into the inherent CPU+GPU+Windows model. In this model, manufacturers' contribution to the development of the notebook industry is gradually decreasing.” Zhao Ming commented on the current situation of the notebook industry at the press conference. Now that CPU+GPU+Windows has become an industry model, how can Honor lead the way? Where is the confidence? In an exclusive interview after the meeting, Zhao Mingliang revealed the glory of his family.
Taking machine-swap cloning as an example, this function has existed on mobile phones for many years, but it is indeed a new application on the computer side. It not only solves the pain points of consumers, but also solves things that the entire industry does not have the courage to do. In fact, as early as 2019, traditional notebook manufacturers were studying to do this. A large part of the reason why they did not do it was due to lack of confidence. If the user copies the data and loses it, the manufacturer is not to blame, but if the user copies the data using the software provided by the manufacturer, it is the manufacturer's fault.This is the thinking of traditional manufacturers – if there is risk, do not innovate。
Honor is also worried, but rather than worrying, solving user experience with its own technical strength is what Honor is most concerned about. Regarding this function, Zhao Ming said frankly: “Honor launched a notebook replacement clone. In fact,There are a lot of technical difficultiesbecause its thinking logic is different from that of mobile phones. But our thinking processFirst, look at consumers’ immediate needs and real pain points.when the entire technical team is doing it step by step, for machine replacement cloning, we first give priority to solving the most basic things. After taking the first step, when you look back, it is actually an improvement based on the first step of this foundation. “
It can be seen that in terms of risk and user experience, Honor’s approach isResolve risks and enhance experiencegrab it with both hands, both hands are hard. This is also reflected in Honor OS Turbo. If you think that Honor OS Turbo is just a middle layer, you are wrong. Zhao Ming explained in detail in an exclusive interview: “Glory relies on a deep understanding ofchip technology,WindowsSystems, applications and drivers,BIOSfirmwareOn the basis of other related technologies, it uses excellent software and hardware synergy capabilities to penetrate into the PC firmware layer, system layer and application layer. By superimposing Honor's core algorithms and capabilities,rightCPUandGPUThe underlying process is optimizedcombined with the Magic Live smart engine to intelligently identify user scenarios to release hardware performance more efficiently and intelligently. It is precisely based on this system-level tuning capability that OS Turbo brings users an experience with better performance and lower power consumption in the same scenario. The closer it is to the user's real scenario, the better the performance. “
“As a pioneer in Honor's strategy, we will make unremitting efforts to gradually expand the functions and experiences of Magic OS for Windows in Honor notebooks, bringing a better experience to consumers. Honor MagicBook 14 is just the beginning of Honor's notebook strategy. In the future, we will continue to work hard to work with our peers to bring a better experience to all consumers.”
It can be seen that for Glory,Solving users’ pain points is the driving force behind Honorand technology and R&D strength are the confidence that Honor dares to lead the industry.
Traditional notebook manufacturers no longer have a comfort zone to speak of
It would have been impossible for mobile phone brands to develop notebooks 10 years ago. This is because 10 years ago, mobile phone brands were still exploring the transition stage from software thinking to ecological thinking. However, since the start of 5G commercial trials, foresighted mobile phone manufacturers have begun to lay out product ecology and increase product coverage. For example, Huawei released its first notebook computer, MateBook, in early 2016.
The advancement from software thinking to ecological thinking is one reason why mobile phone brands increase product coverage. There are two other reasons. One is the technical strength of mobile phone brands in solving users' pain points, and the other is the lack of progress of traditional notebook brands. In other words, in the past 10 years, mobile phone brands have undergone earth-shaking changes in their thinking in the process of making mobile phones, while traditional notebook brands are still enjoying stable market dividends in their own comfort zones.
What are the problems with traditional laptop brands? Su Yi, founder of the well-known technology self-media “One Observation”, has a representative view. He said: “Traditional notebook brands are stuck by three capabilities. The first is hardware capabilities, the second is operating systems, and the third is ecology.It is these three capabilities that have kept traditional notebook brands firmly on the ground in the past 20 years.”。
Even if they are pressed to the ground, because there is no external competition, traditional notebook brands are still in a safe comfort zone. However, with the release of Honor's new notebook strategy and the future Honor Magic OS for Windows will fully empower Honor notebooks from this moment on, the comfort zone of traditional notebook manufacturers is no longer a comfort zone, but has become a deep water zone.
In an exclusive interview after the meeting, when the media asked what value Magic OS for Windows brings to the industry, Honor, and MagicBook 14, Zhao Ming’s answer has strong guiding significance for the future development of the notebook industry.
Zhao Ming said: “After Honor entered the notebook industry, we have been thinking about the value and contribution we bring to consumers and the industry. With the launch of Honor MagicBook 14, we have put all our previous thoughts and strategies into a systematic communication with the industry and consumers.”
“Frankly speaking, in the past 20 to 30 years, Windows plus the X86 alliance and system have built a powerful PC industry and supported the development of the entire industry. But we have also seen thatIn a system like Windows+X86, each manufacturer's solution has basically become a kind of micro-innovation.and more innovation and evolution actually become the evolution and development of Windows and the innovation of the X86 system itself. When we think about Honor's contribution to the industry, we think about how to make our own contribution on the existing system? What can we do here? We have integrated Honor's entire R&D strategy and innovation strategy with the development of the PC industry.
In the original architecture system, battery life and power consumption have always been a major pain point in personal notebooks. When we introduced this concept, we found that it can bring about very big changes. If we summarize our entire Honor PC new strategy from the technical direction and our thinking dimensions, we hope that among operating systems, hardware, and partners, Honor can bring greater value to the industry and consumers: based on software and hardware collaboration and underlying innovation, the existing architecture & system can be upgraded and transformed. In the future, Honor Magic OS for Windows will continue to develop based on Windows and X86 systems. “
Facing new forces like Glory It’s time for traditional notebook manufacturers to step out of their comfort zones
Su Yi, the founder of the well-known technology self-media “One Observation”, said that traditional notebook brands are stuck by three abilities. These three abilities are exactly the same as the problems of the traditional notebook industry in the past 20 to 30 years as Zhao Ming said. But ironically, when faced with these three abilities, Honor chose to solve and break through, while traditional notebook brands chose to lie flat.
Of course, this does not mean that all laptop brands are flat. For example, Lenovo, there is news that ThinkPad using Qualcomm chips will be launched in the past two months, and Asus has also added more and more cross-screen and cross-system functions to GlideX. This shows that some traditional notebook brands have begun to strengthen research and development to solve users' pain points.
But we can also see that there are still many traditional notebook brands that have not realized that the entire notebook industry is being led by mobile phone brands like Honor. It's time to wake up and get out of the comfort zone.Traditional notebook brands must change, otherwise they will die!
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