Gearbest Tech
[Gearbest]In the past two years, people’s requirements for quality of life have continued to increase, and their requirements for home appliances have also become higher. For example, the role of television in the family has undergone significant changes. It is no longer a simple viewing tool, but has become a multi-functional home entertainment center that integrates watching games, games, entertainment, fitness and companionship.
In fact, the transformation of users is nothing more than focused on changes in scenarios. Being able to keep pace with user needs in this regard will undoubtedly gain more users and market share. Looking at the entire 2023, Hisense TV is such a typical example.On February 23, data released by the authoritative market research organization Omdia showed that in 2023, Hisense TVs shipped 26.11 million units globally, ranking second in the world, with a year-on-year growth of 6.4%, and the fastest growth among the world's top 5 brands for two consecutive years. .
Earlier, the same authoritative market research organization AVC Revo released the “Global TV Brand Shipment Monthly Data Report”, which showed that in 2023, Hisense TV shipments ranked second in the world, ranking first in the world. It is the only TOP5 TV brand to have sustained growth for six consecutive years, demonstrating strong development resilience.
Why can Hisense gain more users’ favor? The core is that Hisense adapts to the trends of the times and market changes, uses deep technology and user scenarios to drive innovative high-quality products to meet users' display needs for diverse scenarios, and then creates a new path when the global home appliance market continues to be depressed. Your own path to growth.
Looking back on Hisense's development in 2023, the key to its growth is nothing more than two points:
First, comprehensive product layout.According to total data from AVC, the retail sales penetration rate of China's color TV 5-10K market will increase by 3.2% compared with last year in 2023, and the retail sales penetration rate of 10K+ market will increase by 1.8% compared with last year. This also means that high-end home appliances are becoming the “main force” in the home consumer market. Therefore, under such a big consumption trend, Hisense has relied on years of accumulation of display technology to create personalized products such as laser TVs, art TVs, mobile smart screens, and e-sports monitors to satisfy users in multiple scenarios such as audio and video, games, and art. display requirements.
For example, Hisense has frequently made efforts in the field of laser TVs with the advantage of large screens, releasing the world's first 4K laser TV, the world's first full-color laser TV, the world's first 8K laser TV, the world's first curling screen laser TV, the world's first Foldable laser TV…especially the launch of the world's first foldable laser TV. With its unique foldable design, it solves the problem of difficulties in bringing large screens into homes, further promotes the rapid development of the 100-inch large screen market, and leads the way into the 100-inch large screen market. The era of large screens.
In the field of traditional LCD TVs, Hisense has continued to lead the upgrading of the high-end LCD industry with innovation since it launched its first ULED TV in 2013. In 2022, Hisense released a new generation of ULED X display technology platform, taking liquid crystal display technology to a new level. In 2023, Hisense completed the innovative upgrade of the ULED
At the same time, Hisense TV's product upgrades are also making continuous breakthroughs in appearance design and other aspects. The Hisense Mural TV R8 launched by it not only meets the needs of home integration with its integrated mural design, but also relies on its excellent picture quality display. It has won unanimous praise from consumers.
two isinseparableHisenseOverall strategic decision-making and sustained investment.For example, after Hisense achieved gradual independence in liquid crystal display technology, Hisense took the lead in setting up a laser display R&D team since 2007 to lay out laser TVs in advance and seize the next generation of display technology innovation. In the four years from 2018 to 2022 alone, Hisense Vision’s R&D investment doubled, from 1 billion yuan to 2 billion yuan. Entering 2023, R&D investment will still remain high, with a year-on-year increase of 14.64% in the first three quarters to 1.722 billion yuan. In the past 11 years, the cumulative investment in R&D has reached 15.722 billion yuan.
In addition, according to public data, as of June 30, 2023, Hisense has applied for a total of 2,230 domestic and foreign patents in the field of laser display, becoming the leading manufacturer in the global laser TV industry in terms of number of patents held. All of the above have confirmed that Hisense's success is not as simple as just building a TV. It is the consistent high investment in technology research and development, and the key to driving the growth of market demand through new technologies.
At the same time, Hisense's re-election has fully demonstrated the necessity and correctness of technological investment in the color TV industry. Hisense is catalyzing the “Matthew Effect” as the industry's “leader”, and following the laws of economic evolution, this effect will continue to grow over time. As time goes by, the faster and more obvious it becomes, it can be foreseen that Hisense will continue to gain market share in the future, thereby stabilizing its market position.
Written at the end: In recent years, TV brands have not only faced the impact of the gradual slowdown of the market, but also faced increasingly fierce involution among their peers. Therefore, how to impress consumers has become a top priority for major brands. Under this background, Hisense has achieved growth against the trend and ranked second in the world. What behind this is that Hisense is relying on its advantages in technology, products, brands, etc. On the international stage, it has become an important force that cannot be ignored in the eyes of consumers.
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