Hisense TV shipments ranked second in the world in the first quarter!Leading the large screen market

[Gearbest Technology News]Recently, Overrivo released the latest “Global TV Brand Shipment Monthly Data Report”. The report shows that Chinese companies account for three of the top five brands in global TV shipments in the first quarter of 2024. Hisense TVs continue to rank second in the world with shipments of 6.21 million units.

Hisense TV

The report shows that in the first quarter of this year, the overall global color TV market shipments fell by 0.8%, but key overseas markets such as Europe maintained continued growth. At the same time, the 85-inch and 100-inch large-screen TV markets are growing rapidly, driving product structure upgrades.

According to Overview's analysis, Hisense adheres to the marketing strategy of “going overseas with its own brands”, “going overseas with high-end products” and international events, which has driven the sales increase of large-screen TV products and the growth of overseas markets. Data shows that in the first quarter of this year, Hisense TV overseas shipments increased by 4.2% year-on-year, especially in the European market, shipments increased by 35.9% year-on-year; in the 85+ large-screen TV market, Hisense TV shipments increased by 49.7% year-on-year; In the 100+ large-screen TV market, Hisense TV shipments increased 8.5 times year-on-year.

Hisense Laser TV

In the domestic market, Hisense TV’s leading advantage in large-screen TV is also obvious. Aowei Cloud data shows that in the first quarter of this year, domestic sales of large-screen TVs over 100 inches increased by more than 300% year-on-year. The retail volume and retail sales share of Hisense TVs in TVs that are 100 inches and above exceed one-third of the market, accounting for 36.98% and 42.96% respectively, demonstrating the “100-inch leadership” trend with a significantly large share. At the same time, Hisense TV’s share in the high-end market continues to increase. In the first quarter of 2024, its online high-end sales share reached 31.63%, a year-on-year increase of 5.89 points, and its offline high-end sales share reached 43.03%, a year-on-year increase of 7.71 points. , ranking first in the industry in terms of online and offline high-end sales volume, and ranking first in the industry in terms of share growth.

Through full-link AI upgrades in sense, core, light and screen, this year Hisense TV launched the newly upgraded ULED In the field of laser TV, Hisense launched the new laser TV product Starlight S1 series, which has become the first choice for replacement in the “100-inch era”. It uses a foldable screen to overcome the shackles of large-screen TVs that are difficult to install in homes due to their large size. In the first quarter of this year, Hisense Laser TV achieved both retail volume and retail sales growth, and continued to rank first in the market with an absolute lead.

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