Hisense releases the most powerful Chinese model in the TV industry to open a new era of TV AI

[Gearbest Technology News]On March 15, at the “Hisense Vision AI Better Life” full-scenario display new product launch conference, Hisense officially released the self-developed Xinghai large model, which is currently the most powerful Chinese large model in the TV industry. With the support of AI, Hisense launched the new ULED X full-scenario AI computing image quality platform and a number of new flagship products.

The rapid development of AI technology is bringing unprecedented innovation opportunities to the TV industry. “All large-screen experiences are worth reshaping with AI,” said Li Wei, President of Hisense Video.

As early as 2011, Hisense TV proactively released an intelligent strategy, proposing an advanced definition of “enjoy what you want”. After 12 years of innovation, it has continued to upgrade from application intelligence, voice intelligence, image intelligence, content intelligence to scene intelligence. In the new AI+ era, Hisense TV has launched an accelerated TV AI process around the three cores of “AI+ display”, “AI+ experience” and “AI+ scenarios”, allowing users to “get the content and services they want most with the simplest communication.”

Computing power, algorithms, and data are the three major technical foundations of TV AI. Chips achieve computing power, large models achieve algorithms, and cloud platforms achieve data. As the core technology base of Hisense TV AI, the Xinghai large model independently developed by Hisense breaks through the bottleneck of traditional command-based language dialogue and achieves “real-person assistant” natural dialogue interaction through cross-scenario task planning. At the same time, its multi-modal large model can break through a series of technical bottlenecks such as text-based pictures and text-based videos, allowing users to create freely. Currently, Xinghai Model ranks second on the authoritative evaluation list C-Eval and first in the TV industry.

AI is a human-scale technology. Hisense TV AI will be developed around the four core user values ​​of “audio and visuals becoming more and more real”, “interaction becoming more and more simple”, “running more and more smoothly”, and “services becoming more and more diverse” Technological leaps. “TV will become more and more like family, becoming closer the more we use it, becoming an indispensable high-energy companion in our lives.” Li Wei said at the press conference. Focusing on the four major user values, Hisense TV has developed 20 industry-leading TV AI technologies and services, all of which will be implemented in Hisense's new products this year, ushering in a new era of TV AI.

With the support of AI, Hisense Art TV realizes the perception of real-time weather. The wind chimes in the TV can sway with the wind in the real world. The TV can accompany you every day when the sun rises and sets, showing different light and shadow changes; in the future, You only need to say to Hisense Art TV “I want a scene by Van Gogh's Seine River”, and you will immediately be able to enjoy a privately customized masterpiece just for you, as if you are really on the banks of the Seine River, AI-generated The paintings will undoubtedly bring unprecedented visual enjoyment and interactive fun to users.

Display has always been the core pursuit of users for large screens, and it is also the core of AI's value empowerment of TVs. At the press conference, Hisense launched the newly upgraded ULEDX full-scenario AI computing image quality platform through full-link AI upgrades of sensors, cores, lights, and screens, realizing AI's empowerment of scene image quality and leading the industry into full-scenario AI. The era of computational image quality.

“Hisense AI full-dimensional perception relies on intelligent sensing and AI computing to dynamically capture and adapt to changes in the environment, people and content, allowing users to have a consistent and ultimate movie-watching experience in every scene.” Hisense Wang Yedong, general manager of display R&D at Vision Technology, said Hisense has built an Infinity Light Control System that fully covers the home lighting environment. It can conduct perception tests in more than a hundred scenarios to ensure accurate perception and matching. At the same time, it relies on its strong chip research and development capabilities. , Hisense formed the industry's first full-link custom chip architecture. With the support of AI, Xinxin AI perception chip has been upgraded in leaps and bounds. Through system reconstruction, the computing performance has increased by 50%. Through the upgrade of algorithms such as AI focus, the scene perception ability has doubled, and the scene adaptation ability has increased by 80%. , giving Hisense TV the ability to calmly cope with display problems in various scenarios and present reference-level images.

The super flagship 110-inch Hisense TV UX has become the pinnacle of a new audio-visual experience, and is also a masterpiece of Hisense TV scene quality experience that transcends no man's land. The industry’s only full-link chip custom TV, the industry’s highest 40,000+ partitions, the industry’s highest 10,000nits peak brightness, the industry’s highest native 165Hz refresh rate, the industry’s lowest 1.2% reflectivity, and the industry’s highest 90% BT.2020, every performance is Fully equipped.

Hisense is taking an unprecedented stance, leading the industry to open a new era of TV AI!

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