High-end TV purchase survey: 80% of consumers support domestic TVs

A recent survey conducted by Guokr’s Interesting Laboratory has revealed a significant shift in consumer preferences when it comes to high-end TVs. The study featured a blind test on the streets of Beijing, where more than 200 participants compared the picture quality of domestic and imported televisions. The results were surprising—80% of consumers voted in favor of the Hisense U8H, proving that domestic TV technology has made remarkable advancements.

Consumer Preferences in High-End TV Purchases

Before the experiment, 70% of respondents expressed a preference for foreign brands when purchasing premium TVs, while 30% believed that domestic technology had already surpassed international competition. When asked about the most crucial aspects of picture quality, all respondents highlighted the importance of:

Detail clarity
Three-dimensional depth
Color accuracy
Screen brightness
Viewing experience from different angles

Blind Test: Hisense U8H vs OLED TV

The experiment featured a blind test where two 65-inch TVs were set to standard image mode and displayed the same content under a controlled lighting environment (ranging from 50Lux to 500Lux). Participants were asked to evaluate the visual performance of both TVs without knowing their brands.

The side-by-side comparison showed clear differences. TV A, positioned on the left, exhibited superior layering, sharpness, brightness, color vibrancy, and consistency at different viewing angles. As a result, the majority of passersby favored TV A.

The voting results revealed that TV A was the Hisense ULEDX U8H, while TV B was an imported OLED flagship model. Hisense’s U8H dominated the competition, securing more than 80% of votes and demonstrating the power of ULEDX technology over OLED.

Why Consumers Chose the Hisense U8H

Participants shared their experiences:

“I thought A was an OLED TV, but ULEDX is even better—it solves the black field problem perfectly.”
“A has a more three-dimensional picture quality.”
“The color saturation and gloss of A are superior.”
“A’s viewing experience is more comfortable.”

The Innovation Behind Hisense U8H’s Success

The Hisense U8H stands out due to its advanced ULEDX technology, specifically designed to enhance real-world viewing experiences. Key innovations include:

Enhanced Dimming Precision: Upgraded from 12-bit to 16-bit dimming, achieving 4096×16-level intelligent light control.
Superior Light Control: The 1+N distributed driver chip architecture and Hisense’s self-developed 8K AI processor provide five times more precise light control.
Unmatched Brightness & Contrast: The U8H delivers a peak brightness of 2000 nits, with ambient light contrast three times higher than OLED.
Intelligent Adaptive Display: The TV automatically adjusts its picture quality based on changes in ambient light, ensuring optimal viewing in all conditions.

ULEDX vs OLED: A New Benchmark in Picture Quality

With the support of the ULEDX platform, the Hisense U8H demonstrates exceptional performance in HDR content playback, offering greater depth, transparency, color accuracy, and dark detail visibility.

Academician Ouyang Zhongcan praised the Hisense U8H, stating: “Hisense’s ULEDX U8H is China’s first high-end TV developed specifically for real-world viewing environments. It not only outperforms OLED in picture quality but also delivers an unprecedented immersive experience, setting a new benchmark for LCD TVs.”

Conclusion: The Future of High-End TVs is Here

The results of this survey confirm a significant turning point in the high-end TV market. With advanced ULEDX technology, Hisense U8H has not only proven its superiority over OLED TVs but has also reshaped consumer perceptions about domestic TVs. As technology continues to evolve, ULEDX innovation is setting new standards for the industry, making Hisense U8H the top choice for premium TV buyers.