Global notebook computer shipments reached 53.3 million units in the third quarter, Lenovo continues to lead

[ Gearbest Technology News]On October 29, the analysis agency TechInsights released the latest data and conducted a detailed analysis of the global laptop market in the third quarter of 2024. Looking at overall market performance, in the third quarter of 2024, global laptop shipments increased by 5% year-on-year to 53.3 million units. In terms of brand competition, Chinese manufacturer Lenovo is still in the leading position, with HP and Dell entering the top three.

lenovo laptop

TechInsights pointed out that this is the fourth consecutive quarter of growth for the global laptop market. However, the overall market recovery remains slower than expected due to economic challenges in some regions. Focusing on market segments, as the devices purchased during the epidemic entered the replacement period, the demand for Chromebooks in the education field increased significantly, achieving double-digit growth. In addition, demand in the commercial market remains strong, mainly because enterprises need to upgrade devices before the end of Windows 10 service in October 2025. Demand in the consumer market has also picked up, but mainly for entry-level products.

Finally, let’s look at the performance of major manufacturers: Lenovo continued to maintain its leading position in the market, with shipments increasing by 6% year-on-year. HP remains in second place, and Dell faces some difficulties with year-on-year shipment declines. Since Apple’s new M4 Macbook will not be released until the fourth quarter, shipments this quarter fell year-on-year. Asus performed well, almost on par with Apple, and had the highest growth rate among all PC manufacturers.

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