From ultra-thin and light notebooks to AIPC, ASUS Computer’s new battle

[ Gearbest Technology News]In the past two years, AI has become a major attraction in the technology circle. Device-side AI is an important way for AI to be implemented, and among device-side devices, PC products with a looser form and greater productivity value are the first to bear the brunt.

Gearbestnoticed that ASUS’s recently launched 2025 Lingyao series products have attracted great attention from the outside world for their outstanding performance at the AI ​​level.

There is even a view that “Asus has always been forward-looking in its layout of new categories. For example, the early proposed netbook EeePC was very popular among consumers once it was launched, and its emergence also played a key role in the popularization of PC products.Now, when AIPC breaks out, ASUS is taking frequent actions, which not only fits its role as an evangelist for new categories in the PC market, but also gives the opportunity to further accelerate the popularity of AIPC.”

Lingyao 2025, continue to optimize AIPC experience

In the past few years, ASUS has been involved in many segments such as thin and light laptops and performance laptops, and has continued to launch a variety of products, becoming the “leader” in multiple segments.

The Lingyao series can be said to be one of ASUS's most proud diversified achievements in recent years.This also makes the current Lingyao series,Even in the thin and light laptop market that values ​​appearance and portability, it is a type that can be recognized at a glance.

This is mainly due to its always adhering to the brand concept of “Design You Can Feel”, so that the products always have a unique texture. This is even more extreme in the new Lingyao 16 Air. It not only retains the recognizable A-side design of the Lingyao series, but also uses an innovative high-tech ceramic aluminum body. Using a special ceramicization process, precision ceramic innovations from the aerospace industry and high-end watchmaking are applied to the pen motor, giving it both the warm beauty of ceramics and the lightness of aluminum alloy. The color is natural and the texture is delicate. It uses cutting-edge technology to reproduce the light, thin and warm beauty of ceramic intangible cultural heritage aesthetics.

on the other hand,ASUShimselfsupply chain channelsresource advantages also provide important thrust for the development of the category.The recently released Lingyao 14 2025, Lingyao 14 Dual Screen 2025, and Lingyao 16 Air all use Intel Core Ultra processors as the core. Taking the Lingyao 14 2025 equipped with the latest Ultra 9 285H as an example, this is the first processor to adopt the Arrow Lake H architecture. Compared with the previous generation products, single-threaded and multi-threaded performance are improved by about 15%. Compared with the performance improvement, the launch of Intel's Arrow Lake H architecture processor gives the Lingyao series an opportunity to reach consumers faster.

In addition, technology is also the advantage of ASUS Lingyao series. When it comes to AIPC innovation, ASUS knows that it cannot be divorced from real needs. Blindly pursuing innovation without being divorced from the actual situation is likely to be counterproductive.new products、new conceptIf you want to integrate into the market, you must first not overly raise the user threshold, but should lead to the ultimate goal through continuous small innovations.

thus,in this timeOn the Lingyao series,“Xiaoshuo knows” AI intelligent assistant becomesThe key to promoting the popularization of AIPC。It was jointly developed by ASUS and Zhipu. It realizes natural language interaction based on terminal-side large model technology, brings AIGC functions such as AI painting and AI image recognition, and realizes convenient control of software and hardware, adjusts computer settings, schedules background programs, and improves work efficiency.

The most critical point is that even in a disconnected environment, Xiaoshuo knows that it can efficiently perform local large-scale model inference and complete instructions efficiently. It solves the difficulty of applying large end-side models on PC.

The AI ​​image recognition function that Xiaoshuo knows can quickly identify objects, scenes, faces and other elements in images, and accurately describe or classify the content of the designer's questions; the AI ​​painting function imitates various painting styles through advanced algorithms and deep learning models, bringing more inspiration to designers.

continuedOverweightAIPC，Start the road to popularization of AIPC

In fact, ASUS's AIPC layout can be traced back to 2023: In December 2023, ASUS released the first AI PC, the thin and light Lingyao 14 2024, with a built-in Intel Core Ultra 9 processor and artificial intelligence NPU. The processor is optimized for running AI applications and can provide faster running speed and lower power consumption.

As one of the first brands in the industry to lay out the AIPC track, it essentially still points to the imagination of this market. According to market research institutions, PC market shipments in 2022 and 2023 will be 285.1 million units and 247 million units. It is not difficult to see from the data that PC products in the traditional sense are difficult to stimulate users' enthusiasm for replacement.

In comparison,AIPCproduct track,butThere is greater room for development.

After brands represented by ASUS launched AIPC products at the end of 2023, the PC market has shown a rebound trend. According to IDC data, global PC shipments will reach 262.7 million units in 2024, a year-on-year increase of 1%. Although the increase is small, this trend shows signs of recovery in the PC market.

And it predicts that by 2027, global AI PC shipments will reach approximately 90 million units, with a penetration rate of 30%; by 2030, shipments are expected to exceed 180 million units, with a penetration rate of 60%.This means that in the near future,AIPC willbecomeIn the PC marketiconic category.

Therefore, it seems that the strong participation of leading brands like ASUS can bring traffic and popularity, making the AIPC field and products receive more attention and discussion. This kind of blessing can not only provide strong market exposure for the AIPC track, but also bring more business opportunities and cooperation possibilities.This time,AIPC maypictureNetbooks, ultra-thin and light notebookssame, becomeASUS drives the industry againchangekey momentum。

Written at the end: There is no doubt that AI PC will become one of the key entrances to the second half of AI implementation. PC, a product we take for granted, is bringing AI to every aspect of our lives in a subtle and silent way.The ASUS Lingyao seriesAlways rely on strategic vision, patience and investment beyond the innovation cycle to givePCThe industry has embarked on a feasible growth path.

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