[ Gearbest Technology News]Recently, foreign media published an article saying that consumers are increasingly favoring high-end iPad Pro. This craze has not only driven up iPad sales, but also rekindled everyone’s interest in the Apple tablet series.
According to the Consumer Intelligence Research Partner (CIRP), the iPad Pro’s 11-inch and 13-inch models combined account for 43% of total iPad sales, 5 percentage points more than last year.
Although the iPad Air has also been upgraded, sales data tell us that at the beginning, everyone still prefers the Pro series, after all, its functions and performance are more advanced. However, the classic iPad still maintains stable sales, accounting for about one-third of all iPad sales, thanks to its affordable price and stable performance. The last major upgrade was in mid-2022.
The improvements to these iPad series have made Apple’s overall performance very strong in the third quarter of 2024. Apple reported revenue for the quarter of $85.78 billion, up 4.87% from the same period last year. This result is better than analysts predict, mainly because iPad sales rose by 23.63% year-on-year, and the sales of the entire iPad series reached US$7.16 billion.
Foreign media believe that the success of the new iPad and Apple’s overall performance both show that Apple’s strategy of updating its product lineup and focusing on high-end models is correct. In the next few quarters, we will see how these product updates continue to consolidate Apple’s position in the market.
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