Foreign media: Meta challenges Apple Vision Pro and needs to unite more developers

[Gearbest Technology News]The market popularity of Apple Vision Pro continues to rise, which makes Meta feel unprecedented competitive pressure. In order to consolidate its position in the field of virtual reality (VR), Meta decided to take a key step: opening its own VR operating system to other hardware manufacturers in an effort to maintain its leading position in the competition with Apple.

As a newcomer in the field of VR, Apple has entered the market with its strong brand influence and user loyalty. For old players like Meta, the emergence of Apple Vision Pro is undoubtedly a wake-up call. Faced with this strong enemy, Meta must take effective measures to cope with the increasingly fierce market competition.

Just this Monday, Meta officially released Meta Horizon OS. Meta will no longer be limited to its own hardware devices, but welcomes well-known technology brands such as ASUS, Lenovo, and Xbox to join in to jointly build a diversified VR hardware ecosystem. Based on their respective expertise and user groups, these partners will launch customized devices covering diverse scenarios such as gaming, work, and entertainment to meet the needs of different consumers in the market.

At the same time, Meta’s transformation of the application ecosystem is also advancing simultaneously. By integrating the Meta Horizon Store and App Lab, developers will have greater freedom to promote their apps and reach a wider user base. This series of initiatives aims to build a more open, active and user-friendly VR application environment, further enhance the user experience, and attract more users to invest in Meta’s VR world.

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