Executives sharing the story behind the development of MSI laptops

[ Gearbest Technology News]With the continuous progress of technology and the continuous changes in the market, MSI notebooks ushered in its glorious 20th anniversary celebration. As a leader in the field of e-sports notebooks, MSI not only witnessed the rise and fall of the industry, but also wrote impressive chapters with its profound insight into consumer demand and continuous technological innovation. Recently, Mr. Guo Xuguang, executive deputy general manager and general manager of the laptop business department of MSI Technology, and Mr. Zhuang Zhengyong, general manager of the laptop business department of Greater China, shared the development history and the story behind the establishment of MSI laptops in the past 20 years.

MSI laptop 20th anniversary

Since its establishment in 1986, MSI Technology has initially focused on designing and manufacturing motherboards and graphics cards, and has quickly gained a foothold in the market with its solid technical strength. However, with the diversified development of the computer industry, MSI has keenly captured the potential of the notebook market and launched the first notebook M510C in 2004, officially starting the notebook research and development journey. However, this road has not been smooth sailing. Under the double attack of smartphones and tablets, MSI was once in trouble, especially the thin and light notebook X340 launched in 2009. Although the direction is correct, the changes in consumer usage habits have made MSI feel unprecedented challenges.

Faced with difficulties, MSI did not choose to retreat, but actively looked for breakthroughs. At that time, the popularity of e-sports games such as “Warcraft” allowed MSI to see the huge potential of the e-sports market. Through in-depth insight into player needs, MSI decided to break out of the price war and focus on developing high-value e-sports notebooks. Adhering to the concept of “knowing the needs of players first, and then making the products they want”, MSI has successively launched a number of e-sports notebooks that truly meet the needs of players, successfully creating its own notebook dynasty. In 2015, MSI’s e-sports notebooks had jumped to the forefront of the world and became the first choice brand in the hearts of e-sports players.

Guo Xuguang, Executive Deputy General Manager of MSI Technology and General Manager of Notebook Business Department

After achieving success in the e-sports field, MSI has not stopped moving forward, but has continued to expand its product line to meet the needs of more consumers. General Manager Zhuang Zhengyong revealed that MSI not only launched an efficient and accurate content creation series notebook to provide creators with efficient creative experience anytime and anywhere; it also launched a high-end business and productivity series notebook, which takes into account both lightness and high performance, and meets the needs of business people for multifunctional productivity. In addition, MSI has also keenly captured the demand of the portable gaming market and launched the Claw handheld game console, allowing players to enjoy the fun of gaming anytime, anywhere.

Zhuang Zhengyong, General Manager of MSI Technology’s Greater China Laptop Business Department

The reason why MSI notebooks can stand out in the fierce market competition is inseparable from its pursuit of luxury aesthetics, ultimate performance and innovative technology. MSI cooperates with trendy design master Hiroshi Fujiwara and high-performance racing brand Mercedes-AMG Motorsport to integrate fashion elements into notebook design, allowing the product not only to have excellent performance, but also to show a unique fashion atmosphere. At the same time, MSI is also committed to integrating innovative technological elements into notebook products and constantly exploring new possibilities. For example, MSI’s recently launched Titan series notebooks uses advanced cooling technology and overclocking software to bring users an unprecedented ultimate experience.

MSI laptop 20th anniversary

While celebrating its 20th anniversary, MSI also looks forward to its future development blueprint. General Manager Guo Xuguang said that MSI will continue to invest in the e-sports field, deepen its campus market, and expand its business and creators’ product lines to meet the needs of a wider range of consumers. At the same time, MSI will also actively respond to the call for environmental protection, pay attention to green technology and sustainable development, and be committed to achieving environmental protection standards in the process of research and development and manufacturing of products. Looking forward to the next 20 years, MWS looks forward to working hand in hand with all brand enthusiasts to create a more brilliant chapter.

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