Gearbest Tech
[Gearbest]Recently, Luotu Technology released the “Monthly Tracking of Mainland China's Monitor Online Retail Market” report, which shows that in November 2023, the sales volume of mainland China's e-sports monitor online market was 500,000 units, a year-on-year decrease of 18.8%. But it rose 16.6% month-on-month. This data reflects the impact of activities during this year’s Double Eleven promotion period and the early start of JD.com’s spot sales, which had an impact on demand and open market sales in November.
According to the data in the report, there were some changes in sales of top brands in mainland China’s e-sports monitor online market in November. The AOC brand ranks first in the online e-sports market with sales of more than 80,000 units. Although AOC's single model Q27G2S/D contributed significantly to sales, the lackluster performance of other models caused overall sales to fall by 28% year-on-year.
The HKC brand ranked second, with retail sales of nearly 60,000 units that month, a year-on-year increase of 14%. Compared with the same period last year, HKC's market share increased by 3.4 percentage points. Sales of new models have become the main growth point.
The KTC brand counterattacked in November and became the third best seller in the online monitoring market, with sales exceeding 50,000 units, a year-on-year increase of 132%. KTC’s counterattack was driven by the strong sales performance of its two models, H24T09 Plus and H27T22S. It is worth mentioning that KTC’s sales growth this year has remained at a high level, with year-on-year growth exceeding 100% in recent months.
The Titan Legion brand fell to fourth place in the online monitoring market, with sales of less than 50,000 units this month, a year-on-year decrease of 21%. The brand's products in the 1,000-1,500 yuan price range are losing their competitive advantage.
The report also shows that the brands ranked fifth to tenth are Asus, SANC, Xiaomi, LG, Lenovo and Lenovo. Among them, the sales rankings of SANC and Lenovo have both improved by about 5 places compared with the same period last year, and their sales growth rates are also relatively impressive. Compared with the previous month, Raytheon and Samsung fell out of the top ten this month.
Taken together, although the overall market sales fell year-on-year, some brands showed good growth momentum in November, such as AOC and KTC. At the same time, some brands are gradually losing their advantages in market competition and need to increase efforts to improve product competitiveness. With the booming development of the e-sports industry, the e-sports display market in mainland China will continue to receive attention, and the competitive landscape may also change in the future.
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