Domestic laptop online market grew for 7 consecutive months to reach 6.46 million from January to July

[ Gearbest Technology News]On September 15, according to the latest data from Luotu Technology, from January to July 2025, the cumulative sales of China’s laptop online public retail market (excluding content e-commerce) was 6.46 million units, a year-on-year increase of 23.3%; sales were 43.7 billion yuan, a year-on-year increase of 41.3%; the average price was 6,767 yuan, a year-on-year increase of 14.7%. Gearbestnoted that the domestic laptop online market has achieved seven consecutive months of growth.

Apple MacBook Pro

　　From the data point of view, China's notebook computer market showed obvious price differentiation from January to July 2025. “High-end growth, low-end decline” has caused an upward shift in average price and product structure. The sales volume and market share of each price segment below 6,000 yuan are decreasing, while the sales volume and market share of each price segment above 6,000 yuan have increased. Among them, 6,000 yuan to 7,999 yuan has become the largest sales segment in the online market, accounting for 27%.

In addition, the high-end market with prices above RMB 8,000 achieved year-on-year growth of up to 95%. In this field, traditional leading manufacturers Lenovo and Apple occupy a dominant position. Data shows that the sales proportion of this price range increased from 20% from January to July 2024 to 31% from January to July 2025, a change of 11 percentage points.

It is worth noting that since this year, segmented scenario-based products have shown great potential. For products targeted at specific scenarios such as remote office and business travel, such as 2-in-1 computers and thin and light notebooks, online sales have achieved year-on-year growth of 15% to 25%. Game notebooks that meet the needs of professional e-sports have seen sales growth as high as 44%.

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