Gearbest Tech
[Gearbest]It has been 13 years since the first tablet computer was launched. This product, which is between mobile phones and computers, has gradually become one of the must-have digital products for people over time. Although there is a joke about “productivity before buying, iQiyi after buying”, but After all, there are necessary usage scenarios, unlike some “grandstanding” products that can only be reduced to dust in the end.
Like mobile phones, the size of tablets has gradually increased over time. The largest tablet computer, when paired with a keyboard and mouse set, is like a thin and light notebook. So, are small-size tablets really going to disappear in the course of history like small-screen mobile phones?
Small tablets are not as popular as large screens
Just like the development trend of the mobile phone market, tablet computers are gradually developing towards larger screens and larger sizes. Apple's iPad Pro comes in a 12.9-inch version. In the Android camp, not only iQOO, a brand that has just entered the tablet market, used a 12.1-inch screen in its first product, but the second-generation tablet product launched by vivo also upgraded the 11-inch first generation to 12.1-inch.
vivo Pad2
Looking at small-size tablets, since Apple released the iPad mini 6 at the end of 2021, the iPad mini 7 has been surrounded by various rumors. Among the well-known brands in the Android camp, only the Lenovo Savior Y700 is still being updated. It can be said that the presence of small-sized tablets is getting lower and lower, and the market performance is becoming more and more sluggish.
From a consumer perspective, small-sized tablets are not the choice for most people.According to a survey report by market research agency Counterpoint, consumers currently pay more attention to product productivity than portability when purchasing tablet computers.
According to data, from 2020 to 2022, the screen size of tablets is getting larger and larger. Among them, the share of tablets below 11 inches has dropped from 77.5% to 66%, and the share of tablets above 11 inches has increased from 22.5% to 34%. And this trend is expected to continue.
In addition, as the screen size of tablets gradually increases, their battery capacity also continues to grow. It is expected to grow to 6658mAh in 2023, an increase of 15% compared to 2020.
Whether it is an increase in battery capacity due to an increase in screen size, or an increase in screen size due to an increase in battery capacity, these are choices made by manufacturers based on the current market consumption situation. Therefore, large-screen tablets have become an industry trend, while small-sized tablets, like small-screen mobile phones, are destined to be only the preference of some people.
Small tablets are not without their advantages
Judging from feedback on small-size tablets that have been released and are on sale, small-screen tablets still have a certain user base in the market. On the JD.com platform, iPad mini 6 has accumulated more than 200,000 reviews. Even the newly released second Although the Lenovo Savior Y700 has not been officially released, it has about 10,000 reservations.
Therefore, although small-sized tablets are like small-screen mobile phones, they are destined to be only the preference of some people. But it has advantages that small-screen phones never have.
The first one is the battery. The main reason why small-screen mobile phones are popular but not popular is that the battery life is very long, but this problem is no longer a problem for tablets, because mobile phones are the most frequently used electronic products in daily life, and most people’s It is indispensable for food, clothing, housing and transportation, which means it needs strong enough battery life to ensure the minimum power level for a day.
On the other hand, tablets, even small-sized tablets, have 8- or 9-inch screens, so the battery is correspondingly larger, and the use scenarios of tablets are relatively single, and most of them are indoors. The author rarely hears people complain about the poor battery life of tablets. At most, they will automatically shut down after being not used for a long time, but basically they can be used immediately after being plugged in.
The second advantage of small-sized tablets is that they have a single but rich use scenario. For most people, the common usage scenario of tablets is indoor scenarios mainly at home. This is why the author said that tablets have only one usage scenario, but in the fixed indoor scenario, small-size tablets have more uses than large-screen tablets.
Although tablets of 11 inches or above have larger screens and better look and feel, they are not portable enough. Especially tablets of 12 inches or above that are comparable to thin and light notebooks, their use scenarios are basically limited to desks. But small-size tablets are different. The 8.3-inch iPad mini 6 and the 8.8-inch Savior Y700 can be held and used by ordinary people with one hand. Therefore, they are not only used in scenes such as tables, but also in scenes such as beds and sofas for young people. In scenarios where you stay for a long time, small-sized tablets have a wider range of applications and more advantages.
Compared with large-sized tablets, the author believes that the third advantage of small-sized tablets is that they are more suitable for entertainment. Judging from the mainstream selling points of large-size tablets in the market, large screens and work productivity are the first. And most of the display scenes also appear with matching stylus and keyboard sets. Small-sized tablets are more entertaining. In online videos, the functions displayed by iPad mini 6 are more suitable for entertainment, such as games, reading books, comics, etc. In the Android camp, the main focus is gaming and e-sports. Not to mention the Savior Y700.
The final advantage of smaller tablets is price. Compared with large-screen tablets, the prices of small tablets are relatively low – the iPad mini 6 is considered cheap among iPad products, and the Android Savior Y700 is also priced at more than 2,000. Secondly, in the author's opinion, due to the large difference in positioning, the competitors of small-sized tablets are not those large-screen tablets, but those horizontal folding screen mobile phones, whose screen size after unfolding is not much different from that of small tablets. Compared with the current high-priced folding screen mobile phones, the combination of candy bar mobile phone + small size tablet seems to be more attractive.
If it cannot become the “Red Sea”, the “Dead Sea” is also a good choice.
The Dead Sea, located at the junction of Israel, Palestine, and Jordan, is the lowest lake in the world. The lake and its shores are rich in salt, so there are only bacteria and green algae in the water without other organisms, and there are no flowers and plants growing on the shore and in the surrounding areas. People call it the “Dead Sea”.
Judging from the current market demand, small-sized tablets cannot shake the market position of large-screen tablets. But it can be based on its own characteristics and embark on a path of “small but beautiful, specialized and refined”. Just like the Dead Sea, although there are no living things in the water and conventional fisheries cannot be developed, it has found a new way to use its characteristics to develop tourism and rely on tourism to drive its surrounding industries, embarking on a unique and beautiful path.
In the current situation where the share of large-screen tablets is increasing year by year, although small-sized tablets cannot become a “blue ocean” with potential and a “red ocean” with fierce competition, they can stick to their own style and work steadily, becoming a “dead sea” in the market. Perhaps Also a good choice.
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