Dig deep into the product moat and pursue technology to break the growth ceiling

Driven by the “hands-free” sweeping robots, smart cleaning appliances have developed rapidly. The subsequent emergence of the “sweeping and mopping all in one + all-round base station” function has increased consumer demand for products, and the smart cleaning industry has also ushered in a leap forward. development.

The history and laws of market development verify that after experiencing the dividend period of industry development, the growth rate of the entire market will slow down, and it is inevitable that consumers will gradually become more rational. At the same time, this also means that the smart cleaning industry will enter a new era. stage. At this stage, companies with technical background, technical strength and willingness to persist in this field are needed to promote iterative innovation in the entire industry. Zhumi Technology is an existence that cannot be ignored in the continuous change and development of the smart cleaning industry.

After seven years of focusing on intelligent cleaning of the track, it has become the first in the industry. What has Chumi Technology done right?

High-speed digital motors, the industry's first bionic robotic arm, self-cleaning base stations, winners of multiple global industrial design awards, and possession of multiple core technology patents…these are the labels of Chumi Technology.

Today, Chumi Technology is a well-deserved star company in the field of smart cleaning. According to GfK data, in October 2023, in the Chinese market, Chumi Technology successfully won the first place in the large cleaning appliance market with a market share of 22.5%. position of one. At the same time, according to Aowei Cloud data, in October 2023, Zhumi Technology firmly occupied the first place in the high-end market with a market share of 50.71% in the high-end sweeping robot market in the 5,000+ price range.

In addition, according to an internal speech by Chumi Technology, from 2019 to 2023, Chumi Technology has experienced a compound annual growth rate of more than 100% in the past five years.

As a company born with technological genes, the key to achieving today's results in pursuit of technology is the quality of continuous research in products and technologies. In particular, the continuous innovation of new products highlights the product strength and scarcity value of Zhumi Technology.

In the period when domestic smart cleaning appliances were just developing, products such as sweeping robots and vacuum cleaners have indeed achieved impressive growth due to their good cleaning capabilities. However, from a long-term perspective, most domestic sweeping robots and vacuum cleaners have shortcomings in terms of cleaning efficiency and cleaning effect when compared with Dyson. The main reason for this is that the product has insufficient suction power, and the most critical thing is Dyson products are equipped with high-speed digital motors, which provide a qualitative improvement in suction power.

In this context, Zhuimi Technology stood out and broke through a new technological peak of high-speed digital motors. Not only does it surpass Dyson's core technical advantages, it also takes the cleaning power of global smart cleaning products to a higher level.

Nowadays, large suction power has become the consensus of industry development, and new products of various brands are based on improving suction power as the primary update direction. However, Zhuimi Technology relies on the technical advantages of self-developed and self-produced high-speed digital motors to firmly hold the “right to speak” in the suction ceiling.

As the suction problem was solved, users also noticed that although the product could solve the problem of dirt in a wide area, its cleaning performance for some dead corners or stubborn stained areas was far inferior to traditional sweeping and mopping. Major brands also seemed to be concerned about this. no idea.

When the industry encounters a development bottleneck, Zhumi Technology once again exerts its efforts and releases the industry's first bionic robotic arm technology. When it recognizes corners such as walls, table legs, and beds, the sweeping robot will pass through the bionic mechanical arm. The arm expands the mop outward, imitating the cleaning habits of human hands, “reaching out” to wipe away stains at the corners, achieving a welt distance of <0.2cm.

However, Zhuimi Technology is not satisfied with this. Based on the bionic robotic arm, it has created a new bionic “double” robotic arm, from mop expansion to double brush expansion, coupled with “side brush, mop lifting” “, “double brush anti-tangle” and other technical points, it is reported that it can achieve nearly 100% coverage of inner right angles & straight edges of suspended cabinets in household cleaning. For low gaps that are difficult to clean daily, the X40 series uses side brushes The external expansion can greatly increase the cleaning area along the straight edge of the suspended cabinet, which is 71% higher than the previous generation technology, once again expanding the boundaries of the cleaning capabilities of the sweeping robot.

From the perspective of the market environment, new technologies such as large suction power, robotic arms, and base station self-cleaning have become new trends and directions in the development of the smart cleaning market. Behind these development trends, Chumi Technology is constantly driven by technology and leads the industry forward with innovations. Adhere to technological innovation and continue to work hard like a craftsman to upgrade the capabilities of smart cleaning equipment. This is also an important reason why Zhumi Technology has become the first in the field of smart cleaning.

Looking for new space for growth

From the initial handheld vacuum cleaners, sweeping robots to floor washing machines, the development of smart cleaning appliances has continued to accelerate, the market size has also continued to rise, and competition between brands has become increasingly fierce. If in the past, Chumi Technology relied on product technological innovation to win the market, in the future, Chumi Technology will further win with inclusive technology.

In more detail, on the one hand, product innovation is still a very important sector, which for users determines the dimensionality of their experience. Judging from the press conference, Chuimi Technology not only made positive innovations in cleaning, but also made innovations in product form and storage methods.

For example, for the Chuimi X40 series of sweeping robots, Chuimi Technology has also launched the first embedded ultra-thin water heater and drain model with a height of only 28cm, allowing users to install water heaters and drains in low spaces. Even without modification, they can further Optimize the home design of the house so that it can be easily integrated into the home.

On the other hand, the innovation of Zhumi Technology is not only limited to flagship products, but has also shifted to more popular products and decentralized innovative technologies. Judging from the latest press conference, Chuimi Technology’s new products cover all price ranges, including not only the flagship X40 series sweeping robots, but also the Chuumi S30 series sweeping robots, Chuumi H30 Ultra floor scrubbers…

This transformation means that companies truly start from the perspective of consumers and cover user groups with different needs by positioning products in different price ranges.

From the perspective of market share, Chuimi Technology has now established a firm foothold in the smart cleaning industry. Not only has it reached the top in the domestic market, it has also achieved good results in the global market. According to GfK data, in December 2023, Chuimi Technology The market share of sweeping robots in Germany is 37.5%. In November 2023, the market share of chasing robot sweeping robots in Italy was 37%, ranking first in both countries.

As innovative technologies are decentralized, the product line becomes richer and its strategic map becomes clearer. From a long-term perspective, Chumi Technology's comprehensive product matrix driven by technology will be transformed into the foundation of the company's everlasting future.

Written at the end: According to total data from AVC, China’s retail sales of cleaning appliances will be 34.4 billion yuan in 2023, a year-on-year increase of 6.8%. It is expected that in 2024, the market sentiment will continue to improve, and the volume is expected to continue to grow.

According to data from market research institutions, the smart cleaning industry still has huge room for development. Riding on the dividends of industry development and constantly raising technical barriers, Chasmi Technology is driving breakthrough changes in the industry. That's why the future of the smart cleaning market is worth looking forward to, and the future of Chasmi Technology is even more worth looking forward to.

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