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[House Secret]Everything has its first principle, just like Aristotle said: “This is a fundamental proposition or assumption. It cannot be defaulted or violated. Focus on projection In the industry, the first principle is image quality display, so high image quality is a “required course” for all products. Nowadays, most products can basically meet the daily viewing needs of users, so when meeting the first principle Finally, where should the projection industry go?
Previously, the industry has not thought much about this aspect. More brands are considering how to make the picture quality higher and the brightness bigger, which also makes the homogeneity of products more serious. It is against this background that the smart projection industry has also put a sudden brake on its rapid growth. According to data released by IDC, China's total projector market shipments in 2023 will be 4.736 million units, a year-on-year decrease of 6.2%.
If in the previous high-increment era, brands could have good market performance even if they did not have many unique selling points, but now that we have entered the stock era, the competition will be the brand's ability to “create differences.”
Faced with how to create differentiation, Dangbei seems to be the first to take action.On April 18, Dangbei held a new product launch conference in Beijing. Li Zhi, vice president of Dangbei, said at the meeting that the development of home projection has gone through eras: in the 1.0 era, home projections could only complete picture projection and did not have more entertainment functions; in the 2.0 era, home projections were connected to the operating system and integrated with mobile phones. , TVs and other devices are beginning to have intelligent functions and can be used as the main entertainment device in the home, greatly improving the richness of the experience. Today, with the global AI trend sweeping the world, we can’t help but ask: When will the 3.0 era of projection arrive? What kind of experience will it bring? Later, Dangbei gave its “answer sheet.”
Innovation “acceleration” to reshape the projection value chain
Can Dangbei usher in the 3.0 era of projection? In the end, it still depends on the product for verification. Let’s first look at the new products released by Dangbei this time.
At this conference, Dangbei released three projection products – Dangbei D6X, Dangbei D6X Pro and X5S.Among them, the most innovative is the D6X series, which adopts a groundbreaking design. Its biggest feature is the addition of a screen to the body.
In the new product experience area at the press conference, the most common question asked by the users present to the product manager on the side was, “What does this screen do?”
Dangbei named this screen “AI Smart Screen”. The most direct way to use it is to touch the screen and select various APPs to watch movies. If you feel that the viewing experience on this 6.95-inch screen is not satisfying , you only need to flip it over to turn on the projection mode, and gain an oversized viewing experience. At the same time, thanks to the body's own gimbal, it can also achieve automatic graphics correction, automatic screen entry, intelligent obstacle avoidance, and intelligent anti- A series of operations such as eye shooting, etc., to avoid problems such as picture misalignment caused by the projection angle.
Secondly, the smart screen can also assume the role of “remote control”. In the past, when we used traditional projectors to watch movies, if we wanted to fast forward, rewind, pause, etc., we had to pick up the remote control and find the corresponding buttons. The screen of Dangbei D6X series can realize a series of operations such as one-click pause, long drag and fast forward, just like the touch panel of a laptop, which solves a major user pain point.
In addition, it is also a good companion that understands user needs. Various popular TV series, upcoming events, live broadcasts, etc. will be pushed to the smart screen as soon as possible, and users can play them with one click just by tapping the screen.
Thanks to the blessing of “AI smart screen” and PTZ, Dangbei D6X series can provide users with a completely different viewing experience. For example, you can use a small screen to watch dramas alone while eating, or use a small screen to watch movies when you are a family together. , you can turn on large-screen projection at any time, which can even be said to be beyond people's daily imagination of projection experience.
And the new thinking brought by Dangbei D6X series goes far beyond that.In addition to providing users with a more diverse viewing experience, it can still provide users with new value when idle.
In idle state, Dangbei D6X series can not only be used as a creative clock and art album, but also can present the musical mood of each song based on the unique floating lyrics effect of Dangbei OS, while supporting cross-screen playback. It is worth mentioning that each of its functions is highly playable, such as the creative clock design, which has 8 modes. You can switch between day and night scenes with a “click” of the retro pull tab and the screen clock screen. It's like the pull switch I used when I was a kid, full of memories. With the blessing of interactivity, the positioning of Dangbei D6X is no longer limited to a projector, but more like a brand new “life partner”.
So far, the common problem of low usage rate of projection products in idle state has been perfectly solved in Dangbei D6X series.
Picture quality, ecology, Dangbei’s eternal “killer trump card”
When it comes to smart projectors, users’ essential concerns are brightness, chips, and storage space. To a large extent, they determine the image quality performance of the product in different environments, and whether it can stably and continuously provide users with a smooth experience.
As a trendy product in the projection industry, the Dangbei D6X series can achieve what level of picture performance it can achieve. In terms of core parameters, Dangbei D6X and D6X Pro are equipped with three-color laser light sources and cinema-level ALPD laser light sources respectively. The Pro version is also equipped with a 0.33-inch DMD image quality chip, and the brightness reaches 1200CVIA lumens. Coupled with the MediaTek MT9669 chip that is standard on the entire series, there is no need to worry about image quality and brightness.
For this MediaTek MT9669 chip, Dangbei also highlighted it at the press conference. It has a 4-core A73 architecture, which can provide one trillion times per second of computing power, and the maximum frequency can reach 1.3GHz. Compared with the early Mstar 848 chip and MT9667 and other chips, MT9669 is completely different in terms of resolution and response speed.
Even if the picture quality is good, it is portable enough, the smoothness can be guaranteed, and the usage scenarios are broader, if it does not have rich adaptive content and an intelligent operating system, it will never attract users. Therefore, while solving the above problems, a must-answer question that Dangbei cannot avoid is: “What changes can it bring to the smart projection entertainment ecosystem?”
The experience brought by Dangbei is smarter and easier to use. For the three new products released this time, Dangbei is equipped with Dangbei OS version 4.1.The projector also has a smartphone-like experience, greatly lowering the user's threshold for use.
First of all, Dangbei OS 4.1 has developed a new APP called Quick Life based on modular widgets and customized desktops. Through it, users can preset hundreds of usage scenarios in advance, such as reducing the screen brightness and contrast at night. , increase the brightness and sound during the day, and can set the children's and elders' modes in advance, so that the whole family can quickly find the mode that suits them best.
Secondly, Dangbei OS has strong learning capabilities with the support of AI technology. It can continuously optimize the algorithm according to the user's usage habits, and understand the user's daily playback habits more and more over time.
Such an upgrade undoubtedly has advantages in attracting mass customers, especially with the support of AI technology, which allows users to control it more easily. Combined with its “dual-screen” design, as Dangbei improves its functions With continuous improvement, it is likely to become an inseparable “life partner” in daily life.
Written at the end: From the current perspective, from hardware products, software capabilities, to the construction of usage scenarios, Dangbei is targeting almost all mass users who are interested in projection.Especially when it has a larger usage scenario,It has the opportunity to enter people's daily lives with an unstoppable trend like smartphones and become an indispensable part of public life.
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