Gearbest Tech
As an authoritative evaluation media under the China Household Appliances Research Institute, Zhidian has been focusing on the research and testing of home appliance categories. It conducts detailed evaluations and scores every year, and compiles rankings, ladder charts, and purchase guides based on actual measurement data. Electricity rankings have gradually become the most intuitive reference for consumers to purchase home appliances.
Regarding TV products, Zhidian invited a number of industry experts and professional KOLs to hold the first domestic TV evaluation conference in 2022. Through a professional evaluation process, Zhidian worked with a team of experts to evaluate TV products. A total of 11 flagship 4K TVs were shortlisted for the second annual TV evaluation conference of Zhidian Lab. After a 5-hour live blind selection comparison test carefully arranged by Zhidian Lab, Hisense TV U8 finally beat Sony, Samsung and TCL. Among other brands, it won the title of “The Most Powerful 4K Mini LED TV in 2023”.
In fact, this year the TV market has shown a “continuous market downward” trend, and large-screen and high-end products, led by Mini LED TVs, have continued to maintain strong reverse growth, which has further intensified the fierce competition and popularity of the Mini LED TV market. Therefore, 2023 is also regarded as an important year for the popularization of Mini LED TVs. Mainstream brands such as Samsung, Sony, Hisense, TCL, Xiaomi, and Skyworth have already launched Mini LED TV products.
In an environment where Mini LED competition is intensifying, how can Hisense TV stand out among many brands?
The reason is that Hisense is a long-term adherent of valueism in the video industry and a relentless pursuer of technological innovation. Focusing on the Mini LED field, Hisense has demonstrated its absolute strength and formed a strong competitive advantage over its competitors.
For example, 40,000 zone backlighting is a level that has never been touched by other Mini LED TV brands in the industry. The reason why Hisense TV is able to achieve a multiple lead over other similar types in the industry in terms of partitioning is directly due to the support of Hisense’s self-developed Xinxin The image quality chip makes it possible for Mini LED to enter the era of 10,000-level partitioning; Xinxin X also brings scene awareness, has deep neural network learning and powerful computing power, and integrates a dedicated NPU unit to support high-precision AI operations.
In addition, ULED X is the technical base on which TV picture quality is constantly refreshed. In the past year, Hisense has continuously consolidated the technical base of ULED X through the three core technologies of “optical system, “Xinxin Several breakthrough innovations in the industry have laid a solid foundation for the upgrading of the high-end LCD industry.
It can be seen that Hisense has used its own technical advantages to form two significant advantages in the current Mini LED field: First, it is technologically leading, through Hisense’s long-term investment in display technology, image quality chips, etc. for many years , making it the representative of the best picture quality performance in the Mini LED field; the other is the leapfrog ladder product series, which is the benchmark for achieving the best picture quality experience at the same price for mainstream sizes through full-size product line coverage Anchoring effect, thereby forming a solid brand recognition at the public consumer level of “the world's Mini looks at China, and China's Mini looks at Hisense”.
As the “second in the world and first in China” TV brand, Hisense actively responded to the emergence of new display technologies and used its own technology accumulation to create ceiling-level products with Mini LED TV image quality. Today, Hisense has consistently taken the lead in Mini LED in multiple dimensions such as technology, products, market, and brand. This is also the best reward for industry leaders.
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