China's smart tablet online sales rose 22.6% in the first quarter, Guohuami ranked among the top three

[ Gearbest Technology News]Online monitoring data of Luotu Technology (RUNTO) shows that in the first quarter of 2025, the total retail sales of China's living room smart devices (smart TVs, smart tablets, smart speakers, smart door locks, etc.) were 17.31 million units, an increase of 9.3% year-on-year; the total retail sales reached 24.63 billion yuan, an increase of 9.5% year-on-year. Among them, the sales volume of China's smart tablet online monitoring market was 3.491 million units, an increase of 22.6% year-on-year, and sales reached 9.81 billion yuan, an increase of 32.4% year-on-year.

Tablet PC

RUNTO pointed out that Apple, Huawei, Xiaomi, Honor and Lenovo rank in the top five. Among them, Apple benefited from the national subsidy policy and sales increased by 30.7% year-on-year. Its classic model iPad tenth generation and new iPad eleventh generation are best-selling models. The performance of domestic tablet manufacturers is also remarkable. Honor's share has increased the most obvious, with an increase of 2.7 percentage points. X8 and X9 and other 1,000-yuan priced products are the main contributors.

In the sub-sectors, smart tablets in all categories achieved year-on-year sales increase, among which Xueben's largest increase, reaching 27.6%, driving a share increase of 0.4 percentage points. According to analysis by RUNTO, the dual driving force of the national subsidy policy and the opening season of the school year from January to February, the learning market ushered in a strong start, but sales in March fell by 31.4% month-on-month. In the learning tablet market, Zuoyebang is the brand with the largest sales increase year-on-year. In addition, General Principal's sales increased by 22.8% year-on-year, driving a share increase of 0.1 percentage point to 82.7%.

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