Lily Chemaa
The e-sports monitor market in China has seen remarkable growth in recent years, with demand continuing to rise. According to the latest data from Luotu Technology (RUNTO), online public sales channels for e-sports monitors in mainland China (excluding content e-commerce platforms like Douyin and Kuaishou) recorded sales of 2.69 million units in the first half of 2024. This marks an impressive 30% year-on-year increase. Furthermore, e-sports monitors now dominate the overall online monitor market, reaching an all-time high market share of 59%.
Xiaomi Redmi monitor
HKC Takes the Lead in China’s E-Sports Monitor Rankings
Market data from June to July 2024 highlights that HKC has secured the top position in China’s online sales ranking for e-sports monitors, while Xiaomi ranks eighth. The top five brands in this category, which primarily belong to private brands of whole-machine OEM companies, continue to dominate. Their combined market share (CR5) reached 55%, reflecting an 8 percentage point increase from the same period in 2023. Meanwhile, Asus, Cruise, Xiaomi, Skyworth, and Samsung ranked sixth to tenth in the latest rankings.
Fast-Growing Brands in China’s E-Sports Display Market
Certain brands have shown exceptional growth in sales volume. KTC, SANC, and Cruise are among the fastest-growing players in China’s e-sports monitor market. According to Luotu Technology, the success of KTC and Cruise can be largely attributed to their strategic expansion in the 180Hz monitor segment. Similarly, SANC achieved a staggering 500% sales growth by focusing on 180Hz and high-end 240Hz+ monitors.
Key Trends in China’s E-Sports Monitor Market
The demand for high-resolution e-sports monitors is also on the rise. Sales of monitors with resolutions exceeding FHD saw a substantial 58% year-on-year increase, with their penetration rate reaching 65%, up by 3 percentage points from last year.
Another major trend shaping China’s e-sports display market is the growing popularity of high refresh rates. The market share for 180Hz refresh rate monitors has skyrocketed to 43%, a jump of 32 percentage points from the same period in 2023. Sales volume for these monitors has quadrupled, far surpassing the demand for previously popular 165Hz models.
The Future of E-Sports Monitors in China
With rapid technological advancements and increasing consumer demand, China’s e-sports monitor market is poised for continued growth. The competition among top brands like HKC, Xiaomi, and others remains fierce, and the industry’s shift towards high-refresh-rate, high-resolution monitors will continue to shape purchasing trends.
The evolving landscape of China’s e-sports monitor market presents exciting opportunities for brands looking to capture a larger market share. As the industry progresses, innovations in gaming displays will further enhance the gaming experience for e-sports enthusiasts across the country. For more insights into gaming and technology trends, visit Gearbest Blog.
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