China's market fault leads! Steam global market size research report released

[Gearbest News]Recently, Gearbestnoticed that a Japanese market research company published a research report on the global market size of Steam. The company investigated the Steam market share in 14 popular regions/countries (Mainland China, Taiwan, the United States, Japan, the United Kingdom, Germany, France, Indonesia, Malaysia, Canada, South Korea, India, Thailand, Singapore) and conducted a comprehensive analysis.

Steam store

The report shows that the mainland Chinese market topped the list with 1,327.2 billion yen (approximately RMB 66.3 billion), occupying the largest market of the Steam Mall, while the U.S. market ranked second with a scale of 423.2 billion yen (approximately RMB 21.1 billion). In addition, the third to fifth places are respectively the Indonesian market (60.2 billion yen, about 2.9 billion yuan), the German market (56.4 billion yen, about 2.8 billion yuan), and the British market (56.2 billion yen, about 2.7 billion yuan).

Steam scale report

According to the latest official hardware survey data from Steam, among all Steam players in the world, the number of players using Simplified Chinese is 26.23%, making it the second most commonly used language in the world. The proportion of Steam players who use English is 36.11%, and Russian is 9.67%. These two languages ​​rank first and third respectively.

Language ratio among Steam players

From the above information, it is not difficult to see the importance of Chinese players to Steam. At the same time, we can also see that more and more game manufacturers are choosing to add Simplified Chinese adaptation for Chinese players. There are also many excellent works such as “Total War Warhammer 3” and “Master” that integrate Chinese elements into the game.

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