China’s learning tablet sales rose 23% in the first half of the year, and the average price rose to 3,176 yuan

[ Gearbest Technology News]On August 27, Luotu Technology (RUNTO) released the “China Learning Tablet Retail Market Monthly Tracking”. Information shows that in the first half of 2024, the omni-channel sales of China’s learning tablet market reached 2.579 million units, an increase of 23.4% year-on-year compared with 2023.

Behind the market growth is the transformation of education and training enterprises into the hardware field, the application of large-scale model technology to hardware products, and consumers’ continued demand for high-quality educational resources.

The online market has become the main sales force, accounting for 65%, and sales volume has increased by 62.9% year-on-year. Emerging e-commerce platforms such as Douyin performed outstandingly, with sales accounting for 62.6%, an increase of 113% year-on-year, of which Douyin platform contributed 46.2% of online sales. In contrast, the market share of offline channels has dropped from 53% in the first half of 2023 to 35%, but the rise of AI smart learning rooms has brought new development opportunities for offline channels.

The average online retail price of learning tablets rose 15% year-on-year to 3,176 yuan, reflecting consumers’ willingness to pay higher prices for high-quality products. The sales share of products above RMB 6,000 reached 16.3%, mainly due to the contribution of brands such as Xueersi and iFlytek. In addition, the sales share of products in the 2000-2999 yuan range increased by 17.4 percentage points to 22.9%.

Education and training companies dominate the learning tablet market, with Xueersi and Yuanfudao at the top of sales and sales respectively. Xueersi leads the sales list with 6,000+ high-priced products, while Yuanfudao relies on Xueshi to maintain the top sales ranking. Zuoyebang’s sales also increased significantly, mainly concentrated in the price range of 1,000-1,999 yuan.

In terms of products, screen size tends to be larger and healthier. The proportion of 12-14-inch screens increased from 21.6% to 28%, and the proportion of screens above 14-inch screens increased from 6.7% to 7.2%. At the same time, the ePaper screen’s carrying rate has increased from 6.5% to 18.0%, and the display technology is developing in the direction of reducing blue light, reducing strobe and anti-glare.

The application of AI technology has become an important selling point of learning tablets. Mainstream brands have launched products combined with AI models to meet students’ personalized learning needs. AI technology can not only improve learning efficiency, but also customize personal exclusive learning plans and provide services such as emotional companionship.

Looking ahead to the whole year, RUNTO predicts that China’s learning tablet sales will reach 5.861 million units in 2024, a year-on-year increase of 24.2%. With the continuous development of technology and market, learning tablets will continue to inject new vitality into the field of education and technology in China.

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