Lydia Scott
[Gearbest Technology News]Recently, Gearbest noticed that according to the latest report of the Camera and Imaging Products Association of Japan (CIPA), global digital camera shipments reached 7,720,505 units in 2023, achieving year-on-year growth. This significant growth was mainly due to the strong performance of “interchangeable lens digital cameras” and “mirrorless cameras”, especially in the Chinese market.
The report pointed out that in 2023, the shipments of “interchangeable lens digital cameras” accounted for 78% of the total shipments of digital cameras. At the same time, the shipments of “mirrorless cameras” accounted for 81% of the total shipments of digital cameras. Among all regions, China's camera shipments reached an astonishing 124.7% compared with 2022, far exceeding other regions (Japan is 98.1%, Asia (excluding Japan and China) is 98.2%, Europe is 80.8%, and the Americas is 94.3%. )
In addition, total camera lens shipments also achieved significant growth, reaching 9,638,752 pieces. This number not only exceeds the shipment volume of “interchangeable lens digital cameras” by 1.6 times, but also once again proves the important position of interchangeable lens cameras in the digital camera market.
Analysts believe that the outstanding performance of the Chinese market is mainly due to the increasing demand of consumers for high-quality photography experience and the active promotion and marketing strategies of digital camera manufacturers in the Chinese market. In addition, as the camera functions of smartphones continue to improve, consumers' demand for digital cameras is also changing, with more emphasis on the professionalism and uniqueness of cameras.
The digital camera market showed a strong growth trend in 2023, especially in the Chinese market. In the future, with the continuous advancement of technology and the changing needs of consumers, the digital camera market still has great growth potential.
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