China’s e-sports monitor online sales ranking announced: Xiaomi temporarily ranks seventh

[ Gearbest Technology News]According to the latest “Monthly Tracking Monitor Online Retail Market in Mainland China” report released by RUNTO, in November 2024, the online retail market of e-sports monitors in Mainland China (excluding content e-commerce platforms) Sales volume reached 650,000 units, a year-on-year increase of 27.5%, and sales reached 760 million yuan, a year-on-year increase of 14.3%.

The report pointed out that this year’s “Double Eleven” promotion cycle started early, which caused the purchasing behavior to move forward significantly, which had an impact on the open retail market sales in November. Compared with the monthly sales growth rate of more than 50% from July to October, November’s sales growth appears relatively moderate, with a year-on-year increase of about half of previous months, and a month-on-month decrease of about 4%.

At the brand level, HKC and AOC continue to occupy the top two sales in the online e-sports market. HKC’s online retail sales exceeded 110,000 units that month, a year-on-year increase of over 90%, and its market share reached 17.1%, an increase of 5.7 percentage points from the same period last year. Its newly launched QD OLED gaming model GS27QK has also received industry recognition and was selected into the “2024 Product Technology Innovation Guide”. AOC’s monthly retail sales were close to 100,000 units, a year-on-year increase of about 20%. Its QD OLED gaming model AGON AG326UD was also selected into the guide.

In addition, SANC ranks third in online market sales, with retail sales of nearly 70,000 units that month, a year-on-year increase of nearly 180%. Lenovo successfully ranked sixth thanks to the outstanding performance of its Savior series and Laiku models. Samsung also entered the top ten, ranking ninth. Kerui fell out of the top ten.

The report also shows that the fourth to tenth places are KTC, Titan Legion, Lenovo, Xiaomi, Asus, Samsung and ROG respectively. Among them, AOG ranked second in the growth list that month with a year-on-year increase of 143%.

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