Mobile Phones in Europe: Top-Selling Brands of Q4 2023

The mobile phone market in Europe has seen significant changes, with some new contenders making their mark. According to a recent report by Canalys, the top-selling mobile phones in Europe during the fourth quarter of 2023 have been revealed. The report shows a mix of familiar brands, as well as exciting newcomers entering the market.

Honor mobile phone

Xiaomi and Honor Make Significant Gains

In the fourth quarter of 2023, smartphone shipments in Europe (excluding Russia) reached 37.8 million units, a slight decline of 3% year-on-year. Despite the overall decline, some brands saw notable growth. Xiaomi, despite a 10% decrease in sales, still managed to secure its position as the third-largest vendor in the region, with shipments of 6 million units. This success was driven by the brand’s popularity in Central and Eastern Europe.

On the other hand, Honor made a remarkable debut in the top five for the first time, with 1.1 million units shipped in the fourth quarter, a year-on-year increase of 116%. This strong growth highlights Honor’s potential as it prepares for its upcoming initial public offering (IPO).

Apple Reclaims the Top Spot

Apple has made a significant comeback, reversing its position of trailing behind Samsung for seven consecutive quarters. In Q4 2023, Apple regained its top spot in the European market, with 12.4 million units shipped, marking a 1% year-on-year increase. This shift comes amid rising demand for premium smartphones, which accounted for nearly 40% of the market share in Q4, with devices priced at $800 or more.

Motorola’s Impressive Growth

Motorola has also been a key player in the market, with shipments reaching 2 million units in Q4 2023, reflecting a substantial 73% increase compared to the previous year. This remarkable growth has helped Motorola maintain its position just outside the top three.

Full-Year 2023 Rankings: Samsung Leads

In 2023, Samsung remained the leader with 43.7 million units shipped. Apple followed with 34.6 million units. Xiaomi, Motorola, and OPPO rounded out the top five, with OPPO surpassing Honor to take the fifth spot.

Looking Ahead: Intense Competition in 2024

The mobile phone market in Europe will become even more competitive in 2024. Oppo, Vivo, and Realme aim to regain market share. Consumers can expect even more choices in the coming years. Brands like Nothing and Transsion are expanding their presence, increasing competition and offering more high-quality smartphones.

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In conclusion, the European mobile phone market is increasingly competitive. Xiaomi, Honor, and Apple dominate the rankings. As brands like Motorola and OPPO continue to grow, the market will offer more exciting choices in 2024. Whether you seek a budget-friendly or premium device, the future of mobile phones in Europe looks bright.