Consumer survey: realme is popular among young smartphone consumers in Indonesia

[Gearbest Technology News]On February 23, data analysis agency Counterpoint released its latest consumer research report. The report shows that realme is deeply loved by young smartphone consumers in Indonesia.

realme mobile phone

The survey shows that consumers aged 18-30 believe that the main associated values ​​of realme include “young people's brand” and “young people's choice”. “Young people's brand” is more related to the functional benefits that consumers can get from realme mobile phones, that is, “high cost performance”. “Young people's choice” is more reflected in the emotional aspect, such as conforming to fashion trends and pricing that young people can afford. In addition, the camera is an important consideration for respondents when buying smartphones.

Indonesians are increasingly using smartphones as an online platform to conduct daily activities and interact with others. Indonesian youth (18-30 years old) are the most active end users and consider smartphones as part of their lifestyle. Features, specifications, technology and value for money are the most important factors for this group when buying smartphones. This generation also tends to avoid falling into the FOMO (fear of missing out) trap and pursues smartphone brands that are constantly innovating and keeping up with the trend.

Against this backdrop, Counterpoint Research surveyed more than 1,000 consumers in first- and second-tier cities in Indonesia to understand the country's younger generation's views on how smartphone brands meet their personal needs. The survey collected the views of smartphone users aged 18-30 who have been using smartphones for more than three months.

The survey found that the two main associated values ​​of the realme smartphone brand include “young people's brand” and “young people's choice”. Respondents aged 22-24 and 25-27 mainly associated realme with “young people's brand”, while “young people's choice” resonated most with respondents aged 18-21. These two associated values ​​are highly consistent with the characteristics of the 28-30 age group.

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