Thunderbird Innovations took 28.6% of the domestic market share in Q3 and set many firsts

[Zhaibi News]With the development of technology, people have more entertainment devices. Products that were previously seen in science fiction works have become reality. During this year's Double Eleven, the growth rate of XR devices was relatively fast.

According to the official data released by JD.com, the transaction volume of XR devices on JD.com's self-operated platform increased by 220% year-on-year during the Double 11 shopping festival, of which the transaction volume of AR glasses increased by more than ten times; the transaction volume of XR devices on JD.com's computer digital open platform increased by 108% year-on-year. In this ultra-high-speed growth, consumer-grade AR devices are the backbone of its growth. In this category, Thunderbird Innovation performed particularly well. During this Double 11 shopping festival, sales on JD.com alone increased by 309% compared with the 618 shopping festival of the same year; sales on Tmall increased by 773% compared with the entire June of this year.

Thunderbird Air 1S (Photo source from the Internet)

Data shows that during this Double Eleven, Thunderbird Innovations achieved many firsts: Tmall + JD.com combined AR category total sales volume/total sales ranked first, and sales revenue increased by 483.86% month-on-month over the entire 618 period.

According to Zhaimi, Thunderbird Innovation currently has two main products – Thunderbird Air and Thunderbird Air 1S. Among them, Thunderbird Air was launched on domestic e-commerce platforms in April this year, and won 28.6% of the domestic market share in the third quarter of this year, ranking second in sales of consumer AR glasses in China. The other Air 1S is the main force of this Double Eleven, and the product was released in October this year. This product is equipped with a new generation of Sony MicroOLED, which brings an equivalent 130-inch high-definition giant screen, and also adds an ultra-linear unit 0.5mm stroke speaker for the first time.

Thunderbird Air (Photo source from the Internet)

At present, the market for this type of product is still in a stage of rapid accumulation and growth. In the future, consumer-grade AR glasses may enter more families and become one of their must-have products for entertainment. If each brand wants to keep up with the competition, it can only continue to innovate and develop products, content and ecology, and make its own products strong, so as not to be swallowed up by the torrent of the times.