Gearbest Tech
[Zhaimi News]In the past two weeks, the wave of the World Cup has swept the world. With the hot release of the top eight teams, the popularity of the event has further increased. The resulting “football watching economy” has also sparked heated discussions.
According to data released by JD.com, during the World Cup, orders for large-screen TVs of 75 inches and above increased by more than 2 times compared with the same period last year, and orders for gaming TVs with higher resolutions and refresh rates increased by more than 4 times. In the week before the World Cup, takeaway sales of TV mounts increased by 620% compared with the same period last year, and TV remote controls were even more exaggerated, soaring by 775.34%.
In terms of consumers' choice of TV brands, the advertising slogan that Hisense used during the World Cup has basically been confirmed, that Hisense TV is almost the only one that can do this.
According to the data released by Aowei Cloud Network, in the first week of the World Cup, in the online market, Hisense flat-panel TVs grew by 64.9% month-on-month, the largest increase among mainstream color TV brands; offline, Hisense flat-panel TV retail volume share increased by 1.1 percentage points year-on-year, also the largest increase. Not only that, after the World Cup, in the 48th week of this year, Hisense had 6 products enter the TOP10 best-selling list of offline sales, and by the 49th week, Hisense 8 products entered the TOP10 best-selling list of sales, and Hisense 75U7H even topped the best-selling list. Hisense TV U8H, which was just launched at the end of September this year, also quickly ranked among the top 3 in the high-end market of 25,000 yuan and above, becoming a hot-selling model of high-end large-screen TVs.
According to Zhaimi, Hisense TV U8H, which has just entered the top 3 of the high-end market of 25,000 yuan and above, is a reference-level imaging product based on the new ULED X display technology platform. Through the application of industry-leading image quality technologies such as 16-bit ambient light control and 8K AI image quality chip, users can get a clearer viewing experience and an immersive feeling comparable to the scene under any ambient light conditions.
The “sports watching economy” created by this World Cup is very different from previous World Cups. According to industry insiders, the conditions for broadcasting this World Cup are very good. CCTV launched the 4K ultra-high-definition World Cup broadcast for the first time, and Douyin also provided 4K ultra-high-definition live broadcast of all games, and also supported free screen casting. The high-definition satisfaction of software has greatly stimulated users' demand for higher-definition and larger-screen hardware devices, thus creating this “sports watching economy” regarding the consumption boom of large-screen TVs.
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