Hisense AWE announces becoming official partner of KPL Honor of Kings Professional League

[Gearbest Technology News]On March 14, at the Shanghai Home Appliances Exhibition AWE, Hisense announced its official entry into the e-sports industry, becoming the official partner of the 2024 KPL Honor of Kings Professional League, and sponsoring the Chongqing Wolves. This cross-border cooperation marks that Hisense has once again expanded its brand influence and expanded its presence in the e-sports market after sponsoring international sports events such as the European Cup and World Cup. In addition, Hisense’s new home appliance product display also cleverly integrated the “e-sports concept”. Through innovative design concepts and technology applications, Hisense aims to bring users a more immersive entertainment experience.

In the core exhibition area of ​​the exhibition, Hisense's 110UX Mini LED TV undoubtedly became the focus. This world's first 40,000-level partitioned Mini LED TV has a peak brightness of 10,000 nits, the highest in the industry, making colors more vivid and details clearer. At the same time, the use of new designs and new materials has increased the LCD color gamut from 80% BT.2020 to 90% BT.2020, bringing users a broader visual enjoyment.

It is worth mentioning that Hisense UX series TVs are deeply optimized for console gaming platforms. The TV can automatically identify mainstream game consoles such as PS, XBOX, and Switch, and intelligently switch to the corresponding customized theme menu, making it more convenient for players to switch games. In addition, the UX series also has a quick screen adjustment function, which can automatically adjust screen parameters according to the game type, bringing players a smoother gaming experience. Especially for shooting games, the UX series has added a crosshair function, which effectively improves players' gaming competitiveness.

In addition to TV products, Hisense has also launched Ares series air conditioners, refrigerators, washing machines and other home appliances, which also incorporate e-sports elements.

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