Huawei’s foldable screen share is expected to surpass Samsung’s for the first time! OV will abandon the small fold

[Gearbest Technology News]Thanks to the strong performance of Mate X5 and Pocket 2 and Samsung’s lack of new products, DSCC predicts that Huawei will surpass Samsung in foldable mobile phone market share for the first time in the first and second quarters of 2024.

Huawei folding screen

DSCC’s latest folding/rollable display shipments and technology report shows that foldable smartphone shipments increased 33% year-on-year to 4.2 million units in the fourth quarter of 2023, reaching the fourth highest level in history. Although sales of Samsung's Z Flip 5 and Z Fold 5 were lower than expected, they still led the market in the quarter. Both Huawei and Honor gained market share in the fourth quarter of 2023. A total of 23 different foldable phone models were shipped in the fourth quarter. Among the 10 best-selling models, Samsung accounts for 4 models, Honor and OPPO each account for 2 models, and Huawei and Xiaomi each account for 1 model. Samsung Z Flip 5 is still the best-selling model, followed by Huawei Mate X4, Honor Magic Vs2, Samsung Z Fold 5 and OPPO Find N3 Flip.

DSCC expects Huawei to surpass Samsung in foldable phone market share for the first time in the first and second quarters of 2024. As Huawei purchases more panels to drive its market share growth, BOE also surpassed SDC to become the largest purchaser of foldable panels in the fourth quarter of 2023. Huawei's strong performance is expected to drive the foldable mobile phone market to 105% year-on-year growth in the first quarter of 2024. However, Samsung is expected to regain its leadership position in the second half of the year and lead the entire 2024 market with its huge advantage over Huawei. It is expected that 25 different foldable phone models will be shipped in the first quarter of 2024, and 27 models are expected to be shipped throughout the year.

At the same time, DSCC revealed that although Huawei and Honor are expected to gain market share in 2024, OPPO and vivo have given up updating their clamshell foldable phones due to concerns about insufficient price elasticity, thickness issues, acceptance in the Chinese market and other factors. will lose market share. However, Huawei is expected to launch at least two new flip phones in 2024, and Honor, Motorola, Samsung and other manufacturers will also update their flip phones. Overall, clamshell foldable phones are expected to capture a larger market share in the foldable screen market.

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