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[Mobile China News]”Scenario-based consumption will reshape the competitive landscape of the display industry.” On April 10, Hisense Video President Li Wei said at the full-scenario display strategy and spring new product launch conference that different user groups operate in different spaces and in different The scene is evolving into more diversified and personalized display needs. Consumer decision-making has shifted from pursuing cost-effectiveness to quality-price ratio, and has now entered the era of “price-performance ratio”. Products must be able to capture people's hearts and meet people's display needs in multiple scenarios such as audio and video, games, art, etc. This is a good product and the key to breaking the industry.
Focus on 3 major scenarios, anchor 6 major industries, and provide first-class multi-scenario display solutions
In 2022, Hisense TV shipments will jump from fourth to second in the world. This is the highest ranking among Chinese color TV brands and a footnote for Hisense as the only growing company among the world's top five brands. Domestically, Hisense’s leading advantage has further expanded. In 2022, Hisense TV not only ranked first in retail volume and retail sales market share, but also achieved a significant increase of more than 4 points year-on-year.
“User-centered product development, technological innovation leadership, and continuous brand investment to drive high-quality growth have become the three major factors that enable Hisense Video to go through the cycle.” Li Wei said.
Hisense is the only company in China's display industry that has comprehensive and in-depth layout in high-end LCD, laser and LED display technologies. Vertical industry chain capabilities such as chips, cloud services, artificial intelligence, and operating systems also allow Hisense Video to be more comfortable meeting the needs of users in diverse scenarios.
In the future, Hisense Vision will focus on the three major scenarios of home, commercial, and vehicle-mounted, and anchor the six major industries of laser display, LCD, LED, ARVR, cloud services, and chips. Through continuous technological upgrading, Hisense will firmly stand at the second place in the world and move towards the world's third place. 1. Provide first-class multi-scenario system display solutions to global users.
“The low TV turn-on rate is a false proposition,” Li Wei said. Nowadays, it's not that people don't watch TV, but more and more people are watching TV in a different way. People are more willing to watch TV for a life scene and a beautiful life experience. Pay the bill. In addition to the strategic announcement, Hisense Vision also brought the world's first 8K laser TV, new ULED X series TV products U7K, E8K, and new multi-scenario products such as mobile smart screens, laser projection, and art TV.
Build a new system for perceptual image quality to create a new benchmark for ULED X global high-end image quality
While pursuing progress in laboratory parameters, ULED
In 2023, the ULED Adjust the image quality according to the viewing position, light intensity, and color temperature, allowing users to enjoy reference-level images anytime and anywhere.
The industry's first 100-inch Mini LED TV with thousand-level partitions, E8K, is currently the only 100-inch giant screen with 1600-level partitions at the same price, setting a new benchmark for 100-inch TV picture quality; Hisense's new U7K product continues the popular gene of the U7 series , in addition to the upgrade of audio and video, the application of an integrated ultra-thin architectural perspective aesthetic concept achieves perfect integration with the home.
It is understood that in the future, Hisense will continue to iteratively upgrade, allowing ULED
8K laser display leads the world, expanding the most imaginative application scenarios
In order to meet the needs of users for immersive viewing on a large screen, Hisense took the lead 9 years ago to launch a laser TV with differentiated advantages such as large screen shock, healthy eye protection, strong home integration, and green energy saving, becoming the global leader in laser display technology. . At this conference, the world's first 8K laser TV LX was officially unveiled, perfectly demonstrating the advantages of 8K ultra-high-definition picture quality through laser display.
Hisense Laser TV 100-inch LX is the industry’s first 8K laser TV to achieve mass production. In terms of image quality, LX can reproduce 8K colors more accurately than other displays on the market, and can clearly present 33 million details on a 4-square-meter giant screen, bringing consumers an unparalleled viewing experience. In terms of sound quality, it is equipped with Harman Kardon professional 4.1.2 multi-channel sound system and sufficient configuration scalability, bringing an all-in-one professional audio-visual experience to the living room and audio-visual room.
It is understood that in the future, Hisense will continue to promote the localization process of core components such as optical lenses and anti-light screens, and accelerate the application in multiple scenarios such as front-end installation and vehicle-mounted display through LPU upgrades, so that the shocking experience of laser display can benefit more consumers. By.
In addition, for commercial scenarios, Hisense has strengthened the layout of LED product technology and industrial chain. In the field of Micro LED, Hisense has launched two LED product matrices, “Vision One” and “Vision X”, to meet the needs of application scenarios such as training classrooms, private theaters, security monitoring, broadcasting, film and television. At the same time, through investment, Qianzhao Optoelectronics has officially become a member of Hisense Vision, making Hisense the only company in the LED industry that has a complete layout from upstream chip and midstream module design to downstream terminal applications and big data operations. In the future, it will Create changes in scene experience through industry chain collaboration.
“Creating beauty for users is the greatest certainty,” Li Wei said. “In the future, Hisense will use full-scenario display products as a stepping stone, use a global brand matrix as a strategic traction for products, and do a good job in all-scenario and all-domain operations. We will upgrade the scene-based experience of online live broadcast rooms and offline stores to allow users and customers to experience the beauty of display anytime and anywhere.”
At the end of the press conference, Hisense joined hands with Zhuxiaobang, a one-stop home decoration service platform, to launch the “N Possibilities of a Better Life” designer competition. In 2023, it will launch a tour and solicitation in many cities across the country to discover the products that will display better products. More possibilities to integrate into the home decoration environment.
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