Gearbest Tech
[Gearbest News]Recently, market consulting company GFK announced the notebook retail market report for July 2023. The report shows that in July, quarterly sales in mainland China's notebook computer retail market fell by 10% year-on-year and 37% month-on-month. In the thin and light laptop retail market segment, Huawei's brand share was 23.6%, a year-on-year increase of 1.6% and a month-on-month increase of 4.4%. Among them, the share in thin and light notebook offline channels was 35.7%, a year-on-year increase of 5.0%. In addition, the share in the thin and light notebook 5K+ price segment was 33.7%, a year-on-year increase of 2.9%, and a month-on-month increase of 4.0%. Judging from the data released by the agency, Huawei may become the number one thin and light notebook market share, demonstrating its strength in the smart PC track.
With Huawei's strong growth in the thin and light field, it also reflects the relevant needs of the market. Nowadays, more and more young people are engaged in new media, freelancing and other jobs. The attributes of mobile office and diversified office scenarios require computers to have thinner and lighter bodies, higher performance and higher efficiency. Huawei has been deeply involved in smart PCs in the notebook field. It has achieved comprehensive leadership in three aspects: aesthetic design, smart experience, and innovative technology, and has won the recognition of users. This is the secret to Huawei's continued growth in sales in the thin and light field. location.
In terms of aesthetic design, Huawei launched its first notebook MateBook as early as 2016, ushering in a new era of thin and light notebooks. After that, the first-generation MateBook X was launched in 2017, leading the trend of narrow-bezel notebooks and fingerprint power keys; in 2018, MateBook X Pro defined the world's first full-screen notebook with a 91% screen-to-body ratio. On the road of aesthetic design, Huawei has been exploring. By 2022, Huawei launched the industry's first micro-velvet metal body design, bringing a new small magnesium notebook, breaking the 10-year aesthetic order of the notebook industry. After that, Molan, The brocade and white color scheme once again raises the aesthetic level. By now, consumers have a clear understanding that if they want to choose a good-looking thin and light notebook, Huawei is among them.
In terms of smart experience, Huawei is also far ahead. In 2019, Huawei was the first to unify the experience of Windows and Android mobile phones, leading a seamless cross-device collaboration experience through multi-screen collaboration functions. This has also become a direction for subsequent research and development by friends. In 2020, Huawei MateBook X's multi-screen collaboration and cloud services defined and led the third-generation mobile office experience, bringing consumers a new experience. In 2021, Huawei is the first to launch a super terminal and mobile application engine, defining a new experience of ecological integration and device collaboration in smart office scenarios. So far, functions such as super transfer station and multi-screen collaboration have become the memory points of many consumers, creating a good reputation for Huawei PCs.
In terms of innovative technology, Huawei Smart PC brings users a more thoughtful interactive experience through breakthrough innovative functions. AI sound effects, smart voice, AI smart eyes, eight innovative touch pad gestures, metamaterial antennas, etc. together form the innovation moat of Huawei smart PCs. In fact, whether it is judging from the market data released by relevant institutions or the current office forms of various industries, smart PCs will be the future trend, and Huawei has fully laid out the smart PC market. In the future competition, there will be Very strong competitiveness, let’s wait and see.
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