Japanese media: The rapid popularity of Chinese e-commerce Temu in Japan poses a threat to Japanese e-commerce

[Gearbest Technology News]Recently, Gearbest has noticed that according to Nikkei reports, Temu, the e-commerce platform operated by China’s Pinduoduo, is rapidly gaining popularity in Japan, posing a serious threat to Japan’s domestic e-commerce…

According to reports, Japanese mobile payment giant PayPay will start supporting the payment service of Chinese e-commerce Temu in April, hoping to increase the payment frequency of its 62 million registered users through this cooperation and seek a new round of business growth in addition to the increase in the number of users. point.

Currently, Temu is rapidly rising in the Japanese market with its ultra-low-price product strategy and large-scale promotions. Its APP monthly active users exceeded 15 million in January this year. Since the official launch of the service in Japan in July 2023, Temu has grown rapidly. The momentum is strong. Temu takes advantage of China's supply chain to provide low-priced and balanced-quality goods, and attracts Japanese consumers by generously distributing thousands of yen coupons.

Currently, Japanese users can complete purchases on Temu through credit cards or convenience store payments, but some consumers have reservations about entering credit card information on overseas e-commerce platforms. Through cooperation with PayPay, users can choose to use PayPay to pay in the Temu application, thus avoiding providing personal information directly to Temu, enhancing security and lowering the threshold for consumers.

This cooperation makes PayPay the first Japanese local mobile payment service provider to support Temu. Temu has quickly accumulated a user base comparable to Japan's three major e-commerce platforms. By joining hands with PayPay, which has many young users, it will undoubtedly help it further expand its user base.

At the same time, Chinese e-commerce poses a challenge to Japanese domestic e-commerce. In addition to Temu, PayPay is also exploring the possibility of cooperation with SHEIN, a Chinese fashion e-commerce company that is also expanding rapidly in the Japanese market. Japanese media said that with the increasing influence of Chinese e-commerce platforms such as Temu and SHEIN in Japan, Japanese local e-commerce companies must speed up their pace to improve their competitiveness in order to remain invincible in this e-commerce hegemony.

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