The color TV market has not emerged from the gloom in the first half of the year. 8K has been out of favor. Large screens and quantum dots may become new growth drivers.

[Secret News]With the decline of population and real estate dividends, China's color TV industry has moved from an incremental market to a stock market. In recent years, the rise of short videos, live broadcasts and other video content has gradually changed the way people watch, making The already sluggish color TV market has been hindered again. Judging from the first half of this year, the color TV market is still declining.

According to the omni-channel promotion data of AVC, China's color TV market sales in the first half of 2023 were 14.67 million units, a year-on-year decrease of 12.2%, and sales were 48.7 billion yuan, a year-on-year decrease of 8.5%.

Although the scale of the industry is declining, the market is still full of variables. Judging from the first half of the year, the color TV market has the following main changes:

First, 8K is experiencing cold weather. As technology becomes more and more mature, the improvement of resolution on display devices can also provide users with more realistic and shocking visual effects. Therefore, 8K has become the direction of the color TV industry in the past few years, but as far as the market is concerned Judging from the feedback, 8K has not become a reason for users to upgrade. In the first half of this year, 8K TVs had no sense of existence. According to data from Aowei Cloud Network, 8K TV sales accounted for only 0.3% in the first half of the year.

The second is to expand to larger sizes. Larger size TV products have shown good growth. According to data from Aowei Cloud Network, the retail sales of TVs of 75 inches and above have all increased year-on-year. Among them, 75-inch TVs have increased by 7.1% year-on-year, accounting for The ratio reached 18%. Therefore, brands need to pay attention to changing with the changes in user needs, pay more attention to the layout of large-sized products, and provide more products that meet user needs, so as to seize growth opportunities in the current adverse environment.

Third, laser, quantum dot, and MiniLED TVs are growing. According to data from Aowei Cloud Network, in the first half of this year, the sales of laser, quantum dot, and MiniLED TVs all showed a year-on-year growth trend. The proportion of new display technology products in sales continues to rise. It seems that as the technology matures, it will have the opportunity to become a new driving force in the future to push the color TV industry out of the haze.

Now, the first half of 2023 has passed, and the color TV industry has not yet ushered in its “spring”. With the recent price increase in the semiconductor panel industry, color TV manufacturers need to consider costs in the second half of the year. What I need to remind you is that color TV brands cannot give up their pursuit of core technologies when the industry is in a downward trend and prices are rising in the upstream of the industry chain. Because, judging from the first half of the year, consumers are still full of expectations for new technologies. Therefore, only by mastering key core technologies can we have the opportunity to take the initiative when demand explodes in the future.

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