Mobile smart screens are growing strongly, with cumulative online sales of nearly 300 million Xiaodu leading the way

[Secret News]In recent years, as the sales of traditional large-screen products such as smart TVs and smartphones have slowed down, screen companies have begun to actively look for new growth points. At the same time, consumer lifestyles and entertainment needs are also changing, giving rise to new mobile, interactive, and personalized screen products. Mobile smart screens have become a new blue ocean market.

RUNTO defines a mobile smart screen as a terminal device with a screen size of 18-32 inches, a special bracket, an intelligent operating system, support for touch functions, battery life, and removable terminal equipment. This type of device is equipped with a special stand, supports touch operations, and has a certain battery life. In addition, the biggest feature of this type of product is that the position and angle can be flexibly adjusted.

According to RUNTO online monitoring data, from January to August 2023, the cumulative sales of China Mobile’s smart screen online monitoring market (excluding content e-commerce companies such as Doukuai) were 66,000 units, with sales exceeding 28,000 units. billion, with an average price of approximately 4,242 yuan. Among them, May to August is the main period of growth. In August, monthly sales reached 22,000 units, with sales exceeding 100 million yuan, accounting for more than 80% of the total.

From a brand perspective, Baidu has an absolute advantage. With the Xiaodu Tiantian Girlfriend Phone, it has occupied 65% of the market share and has become the leading brand of mobile smart screens. Advertising machine manufacturer Yilekan ranked second, and display manufacturer Sculptor ranked third. In addition, traditional home appliance companies such as Hisense, TCL, and Konka have also entered this field, but currently their market share is not high.

As a brand new category, mobile smart screens are far more expensive than TV products of the same size, but they still achieve good sales results. It can be seen that price is not the core factor affecting the sales of this type of product. Consumers are more willing to pay for such products that can meet the new needs of users. At present, the product differences between various brands are not big, and there is still a lot of room for improvement in terms of hardware parameters and interactive experience in the future.

Experts predict that China Mobile’s omni-channel sales of smart screens will exceed 280,000 units in 2023, and will maintain several-fold growth in the next few years. With product optimization and user word-of-mouth spread, mobile smart screens are expected to become a must-have quality life tool for families, which will also have a certain impact on traditional large-screen products. There is an urgent need to strengthen category marketing and enhance users’ awareness of this new category.

Overall, mobile smart screens, as innovative screen display products that combine mobility and interactivity, are in the initial stage of rapid growth and have broad prospects. For color TV companies, manufacturing mobile screens is not difficult. If they seize the opportunity and increase innovation, they may be able to improve their performance.

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