Gearbest Tech
[Gearbest News]According to Gearbest, in the Mini LED TV market, Samsung, which has an overwhelming market share, has seen a decline in shipments, but Chinese companies such as Hisense and TCL have increased sales and are actively catching up. The latest data released by DSCC shows that as of the third quarter of this year, Samsung Electronics held a 39% market share in the global Mini LED TV market. Chinese companies Hisense (27%) and TCL (26%) follow closely behind. Sony (4%) and LG Electronics (1%) ranked fourth and fifth respectively.
Hisense TV
Last year, Samsung Electronics dominated the market with more than 70% share, mainly due to Neo QLED. However, this year, Samsung Electronics' market share dropped significantly as shipments dropped by 26% from last year. During this period, Hisense and TCL increased their market share by significantly increasing shipments. Hisense Mini LED TV shipments increased 18 times in just one year, and TCL shipments increased 112% year-on-year. Foreign media analysis said that competition between Korean companies focusing on OLED and Chinese companies dominating Mini LED is expected to intensify in the high-end TV market.
samsung tv
Mini LED TVs are liquid crystal display (LCD) TVs that use densely arranged 100-200 micron-sized LEDs around a backlight as a light source. In the past 3-4 years, with the vigorous development of the Mini LED market, Mini LED component supply chains have been established in China and other regions, consolidating the price advantage of Chinese TVs. Among them, TCL, through its display subsidiary CSOT, has successfully vertically integrated complete products and displays, ensuring a stable supply of LCD panels.
Foreign media predict that Chinese companies are expected to use their solid position in the Mini LED TV market to challenge the dominance of Samsung and LG Electronics in the high-end TV market. In the third quarter, shipments of Mini LED TVs in the high-end market increased by 26% year-on-year to 905,000 units, followed by OLED TVs (1.36 million units). DSCC analysis said that in the high-end TV market, Mini LED products have become competitors of OLED TVs.
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