Made in China new look!People's Daily and the Ministry of Industry and Information Technology praise Hisense Laser TV

[Secret News]What will Made in China look like in 2023?

Recently, the “New Look of Made in China” micro video jointly produced by the Ministry of Economic and Social Affairs of the People's Daily and the News and Publicity Center of the Ministry of Industry and Information Technology was launched, focusing on the technological innovation, independent controllability of the industrial chain, high-end, intelligent, and green manufacturing in China. New breakthroughs, new progress, and new leaps have been made in aspects such as culturalization and other aspects, witnessing the profound changes taking place in China's manufacturing industry. In the first batch of lists, 18 industrial clusters and typical application scenarios, including domestic large aircraft, Chinese high-speed rail, and laser TV, were selected.

The world's first 8K laser TV LX, launched by Hisense, has become the first batch of representative products of the “New Model of Made in China” with its breakthrough innovation in display technology. It is also the only company selected in the TV industry, demonstrating the vitality of the new model of “Made in China”.

How can a TV become a representative of China's high-tech innovation?

In fact, this is a story of launching a challenge from zero to one in a “no man's land”. Before the advent of 8K laser TV, 4K had just been popularized in high-end laser theaters around the world. “There are 33 million pixels in an 8K picture, and 33 million beams of light must be accurately controlled in microseconds. This kind of precision requirement is like running five kilometers at a time, but the amplitude of the body fluctuation cannot exceed 10 centimeters. ” Liu Xianrong, chief scientist of Hisense Laser Display, said that Hisense began to develop 8K laser TVs in 2020. From optical path design to chip driver, every aspect is blank, and it continues to enter the “no man's land” of technology. “This process is not a journey where you just buy a ticket and set off, but a place where you know you are going to arrive, but you don't know how to get there.” In order to open up the road to 8K for global laser displays, the R&D team went through two years of Fumbling and striving in the dark.

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The world's first 8K laser TV LX achieves the industry's highest color gamut of 110% BT.2020, and the color expression is 2-3 times higher than that of traditional TVs. It is equipped with Hisense's new self-developed LPU digital laser engine, and the computing level can reach more than 100% per second. Hundreds of billions of times, nano-level light control is achieved, and the 100% RGB pure laser light source pushes full-color laser display technology to the extreme. Every frame of the picture is exquisite and stunning, providing consumers with the ultimate cinema-level viewing experience. Xu Zuyan, an academician of the Chinese Academy of Engineering, believes that “this is an important milestone in China's laser display field and an important achievement of global laser display technology. It promotes the global laser TV industry towards the 8K ultra-high definition era.”

Under the lens, Hisense Laser TV’s breakthrough innovation elevates users’ visual experience to new heights. Beyond the lens, Hisense Laser TV is driven by user scenarios and maximizes the advantages of laser display. Having insight into the industry's pain points in the difficulty of installing traditional ultra-large-screen TVs into homes, Hisense applied “foldable” technology to large-screen TVs for the first time. The world's first 120-inch foldable laser TV L5K only takes 40 minutes from home entry, commissioning to installation. , you can easily own an IMAX home theater. Hisense's ceiling-mounted laser cinema S8K is the first ceiling-mounted home integration solution. The host is embedded in the top space to achieve a pure and neat visual space. The industry's thinnest large screen with a thickness of only 15mm leads a new trend of simple and free living room aesthetics.

With its differentiated advantages such as large-screen immersion, true colors, and healthy eye protection, Hisense Laser TV is becoming the ideal choice for elite families around the world to build giant-screen theaters. Omdia data shows that from the first to the third quarter of 2023, Hisense laser TV shipments accounted for 46.5%, ranking first in the world and continuing to lead the world. In overseas markets such as the United States, the retail price of Hisense Laser TV has entered the high-end price range of US$2,000 to US$5,000, and sales have continued to increase, marking that Hisense Laser TV has gradually entered the high-end market and found a new path for China's high-end technology products to go overseas.

Global market leadership is inseparable from strong technical support. At present, Chinese companies represented by Hisense have more than 7,000 technology patents in the field of laser display, ranking first in the world. They have taken the lead in formulating a number of international laser display standards and opened up a development path for the display industry independently defined by Chinese companies. .

With the explosion of application scenarios, the application scenarios of laser display have extended from homes to vehicles, culture and tourism, education and other fields. The huge industrial potential of laser display has attracted many global brands such as Germany's Leica to join in, becoming a new track for global competition in new display technologies and a key strategic technology for my country's key development. Recently, seven departments including the Ministry of Industry and Information Technology and the Ministry of Education jointly issued the “Guiding Opinions on Accelerating the High-Quality Development of the Audio-Visual Electronics Industry”, pointing out that the direction of accelerating the transformation of laser displays from small laser projectors to large-scale ultra-high-definition, high-definition, and ultra-large-size laser display systems development and promote the popularization of laser TV, projection and other products. Xu Zuyan, an academician of the Chinese Academy of Engineering, believes that with the comprehensive improvement of the laser display industry chain and the formation of laser display industry clusters and laser display industry chain gathering places, China will become the “Silicon Valley” of global laser display.

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