In 2023, the scale of smart door locks in China will reach 18.01 million units, with Xiaomi ranking first in sales

[Zhaimi News]On January 29, Zhaimi learned that according to the latest data released by Luotu Technology, in 2023, the omni-channel sales of China’s smart door lock market will be 18.01 million units, a year-on-year increase of 2.4% in 2022. Starting from 14 million units in 2019, the compound growth rate in the past five years has been 6.5%. Xiaomi, Deschmann, and Cadiz are firmly in the top three in terms of sales volume and sales volume.

Specifically, Deschmann ranks first in sales across all online channels. In 2023, Deschmann will launch omni-channel marketing, enter emerging channels such as Douyin and Pinduoduo, and cooperate deeply with operators; in terms of products, it will launch iris technology, Sentinel Cat Eye system and WeChat audio and video calling functions; market results show that in the mid-to-high end Market performance is excellent. Xiaomi maintains its top position in terms of sales volume in all online channels. It has advantages in product cost-effectiveness and smart experience, and has accumulated a large number of existing Internet users.

Kaidis has entered the stage of intensive cultivation in all channels, ranking first in both the offline market and fine decoration channels. On the one hand, it successfully broke out of the industry by supporting sports events, and on the other hand, it leveraged its influence in enterprise-level markets such as real estate, hotels, and office buildings.

Competition among waist brands is fierce and rankings are unstable. Cross-border brands such as Haier and Huawei have outstanding sales performance. Haier ranks fourth in online omni-channel sales and Huawei ranks fifth in online omni-channel sales.

It is understood that in 2023, the average online market price of smart door locks in China was 1,147 yuan, a year-on-year decrease of 138 yuan; among which, the average price dropped to 981 yuan in August 2023, the first time in the past three years that the average monthly price fell below 1,000 yuan. . Compared with entry-level smart door locks, which mostly only have basic functions, mid-to-high-end smart door lock products have more complete functions, higher security, and are more in line with consumers' security needs, so consumers are also willing to pay for high-quality products. Among them, online sales in the two price segments of 2,500-2,999 yuan and above 3,500 yuan have seen the most significant growth, with year-on-year increases of 10% and 73.9% respectively.

magicCubeFunc.write_ad(“dingcai_top_0”);