Global shipments of wearable wristband devices in 2023 will reach 185 million units, with Huawei ranking third

[Gearbest Technology News]On April 11, the well-known analysis agency Canalys released the latest data on the wearable wristband device market. In 2023, the global wearable wristband device market achieved slight growth of 1.4%, with shipments reaching 18.5 billion units. The contribution of emerging markets is significant and provides strong impetus to overall growth.

Huawei bracelet

Gearbest learned that the basic watch market showed strong growth potential and became the only market segment to achieve growth, with a year-on-year growth of 25%. Among them, Chinese manufacturers have played an important role in promoting the basic watch market. Xiaomi continues to innovate and expand its product portfolio, offering product options in multiple price segments globally. Huawei has strengthened its high-end product image based on its overall products by improving design and material quality to enhance the appeal of basic watches.

Canalys pointed out that manufacturers are actively pre-installing more applications on basic watches, especially in the Chinese market. These “smarter” basic watches are not only feature-rich, but also affordable and meet the daily needs of most consumers. At the same time, these strategic initiatives have greatly improved the global competitiveness of Chinese manufacturers, pushing Xiaomi and Huawei to become the top three in 2023, following Apple. In terms of brand growth rate, Apple fell by 14%, Xiaomi and Huawei increased by 21% and 13% respectively.

Canalys predicts the wearable wristband market in 2024 – a growth of 7%. By 2025, the overall shipments of wearable wristband devices are expected to reach 217 million units, of which smartwatches will grow faster than other wearable devices. Wristband category.

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