Gearbest Tech
[Secret]In the past two years, the projection market has become one of the few growing categories in the display field. Judging from the past period, laser light sources have become the most cutting-edge technology in the industry, and major manufacturers have also launched flagship products using lasers as light sources. . Recently, Zhaimi noticed that Luotu Technology released a quarterly analysis report on the laser projection market in mainland China, which showed that in 2023, the laser projection (including laser TV) market shipments in mainland China reached 878,000 units, a year-on-year increase of 29.3%. This growth rate far exceeds industry expectations and shows the strong momentum of laser display technology in the market.
The emergence of laser projection technology has brought a new visual experience to the home market. Data from Luotu Technology shows that China’s laser projector shipments accounted for 67.6% of the home market in 2023, an increase of 3.1 percentage points from 2022. This growth trend shows that the application of laser display technology in the home market has become increasingly mature and has been widely recognized by consumers. Major leading brands such as Hisense and Changhong have increased their investment to promote the further popularization and optimization of laser projection technology. Through continuous research and development and innovation, these brands have launched more high-quality, high-performance laser projection products to meet consumers' needs for a higher-quality visual experience.
In terms of the engineering market, although the market share has declined due to the impact of cultural tourism-related projects, the overall market has returned to the right track. In 2023, shipments in the engineering market increased by 21.4% year-on-year, with shipments of 133,000 units. In terms of brand competition, although Epson's leading advantage is being squeezed by domestic brands, it still has strong competitiveness in the engineering market, with a market share of 17.5%. At the same time, domestic brands such as Hisense have also performed well in the engineering market, winning market recognition with their high-quality products and services. These brands continue to innovate and make breakthroughs in the fierce market competition, promoting the development of the engineering laser projection market.
In the business and education market, although the overall market share of shipments fell by 2.1 percentage points, mainly dragged down by the education market, in the business market, laser projection has accelerated its efforts to seize other light source markets, and its scale has increased. In 2023, laser projector shipments in China's business market will reach 93,000 units, a year-on-year increase of 62.4%. This growth trend shows that in the business field, laser projection has become an efficient and advanced visual display tool, and is favored by a large number of enterprises and institutions. At the same time, as the level of education informatization and intelligence continues to improve, laser projection will also have broader application prospects in the education market.
In addition, it is worth mentioning that the advantages of laser projection technology are not only reflected in the growth of shipments. Laser projection has significant advantages such as high brightness, high definition, and long life, allowing it to perform excellently in various market sectors. At the same time, with the continuous advancement of technology, the image quality and color performance of laser projection are also constantly improving, bringing users a more realistic and vivid visual experience. In this regard, RUNTO predicts that in 2024, the shipment volume of China's laser projection market will reach 1.2 million units, a year-on-year increase of more than 30% in 2023.
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