[Gearbest Technology News]Recently, it was reported that Apple has quietly shut down the FineWoven (fine woven twill) production line, which seems to indicate that this controversial accessory material is coming to an end.
As a leather alternative strongly promoted by Apple, FineWoven attracted much attention for its novel appearance when it was first unveiled at the iPhone 15 conference. However, FineWoven did not perform as expected, especially in terms of durability and stain resistance. Now, there is news that Apple has completely ended the production of FineWoven, and related production equipment has also been dismantled. It will be replaced by another material, also a non-leather product, the specific information is not yet clear.
In an article written by accessories expert Kosutami, he further confirmed the fact that the FineWoven production line has been suspended, stating that its main problem is poor durability. Although FineWoven performed relatively well on Apple Watch straps, this may be because watch straps face relatively less risk of wear and contamination than phone cases.
Faced with various problems with FineWoven, Apple has obviously not given up on finding an ideal leather substitute. In recent days, the company has once again made it clear that it will remove all leather products from its product lines in line with its commitment to sustainability. This means that in future Apple Watch straps or other accessories, we will see the application of more innovative materials. They must not only be beautiful, but also have excellent practicality and environmental protection properties.
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