China’s OLED gaming monitor Q1 sales dropped 20%, but OLED sales soared 110%

[ Gearbest Technology News]On April 22, Luotu Technology released the “Monthly Tracking Monitor Online Retail Market in Mainland China” report. The report shows that in the first quarter of 2026, the sales volume of China’s e-sports monitor online omni-channel (including emerging e-commerce companies such as Douyin and Kuaishou) was 1.53 million units, a year-on-year decrease of 19.8%; the sales volume was 1.76 billion yuan, a year-on-year decrease of 17.1%. Analysts believe that the main reason for the market decline is that changes in the “national subsidy” policy resulted in a higher base in the same period last year and overdrafted early demand. At the same time, the rising cost of components such as memory chips suppressed the demand for replacement of DIY computer hosts, thereby affecting the supporting monitor market.

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Despite the decline in sales, the penetration rate of e-sports products in China's overall display market has climbed to 67%, an increase of about 4 percentage points from the same period last year, becoming the absolute main force affecting the market. At the same time, the product structure was rapidly upgraded, driving the average price in the online market to rise to 1,151 yuan, an increase of 38 yuan year-on-year. Among them, sales of high-end models priced above 3,000 yuan bucked the trend and increased by 2.4% year-on-year. The premium capabilities of OLED and Mini LED technologies supported the expansion of this range.

On the core indicator of refresh rate, the product upgrade cycle has been significantly shortened. In the first quarter, the market share of high-refresh products with 200Hz and above jumped to 61%, a year-on-year surge of 27 percentage points; among them, the 240Hz refresh rate became the new market champion with a share of 19%. In addition, leading manufacturers such as AOC, Philips, TCL and HKC have begun to attack kilohertz performance in an attempt to establish high-end technical barriers.

In terms of display technology, sales of e-sports monitors equipped with OLED panels surged 110% year-on-year, and their market share climbed to 5.4%. It is worth noting that the OLED market is accelerating its decline: although sales of models priced above 3,000 yuan still account for 59%, it has shrunk by 20 percentage points compared with the same period last year, with a large share flowing to the price range of 1,500 to 3,000 yuan.

In terms of brand competition, market concentration has dropped significantly. The top four brands in sales are AOC, HKC, KTC and Titan Legion, with a combined share of 44%.