Cook: Apple will launch a number of new products in a “wonderful week” starting from March 2

[ Gearbest Technology News]On the evening of February 26, Apple CEO Cook officially announced that a new product will be released next Monday evening (March 2), Beijing time.

According to the latest news from Bloomberg’s well-known technology reporter Mark Gurman, Apple will adopt a “moderate but intensive” approach to kick off the launch of new products in 2026. From March 2 (Monday) to March 4 (Wednesday), Apple's official website will launch new products through press releases and promotional videos for three consecutive days, instead of holding traditional online keynote speeches.

Based on multiple authoritative media and supply chain news, Apple will take a “multi-pronged approach” this time, covering multiple product lines from thousand-yuan phones to professional productivity. The list of “at least five new products” has gradually become clear.

According to Gurman’s revelations and the colorful colors hinted in Apple’s official invitation, this new low-profile MacBook will adopt a new body design, be equipped with an A18 Pro chip, and be equipped with an approximately 12.9-inch LCD display. It will be positioned lower than the existing MacBook Air and aims to attract students and light users at a more affordable price (estimated price in the United States is about US$500, domestic price starts at about 4,000 yuan), and will be available in dreamy colors such as light green, pink, and blue.

As the sequel to the iPhone e series, iPhone 17e is expected to receive a major upgrade in appearance. The news is that it will bid farewell to bangs, introduce a “smart island” design, and may add a lavender color scheme. In terms of configuration, the iPhone 17e is expected to be equipped with the same A19 chip as the standard version. The starting storage is increased to 256GB, and it makes up for the missing MagSafe magnetic charging function of the previous generation. The starting price may remain at around 4,499 yuan.

For professional users, Apple will simultaneously launch 14-inch and 16-inch MacBook Pro equipped with new generation M5 Pro and M5 Max chips. This chip upgrade uses advanced packaging technology to solve heat dissipation problems while significantly improving GPU performance to cope with high-load tasks such as film and television post-production and AI training.

In addition to the above products, possible debuts include the new iPad Air equipped with M4 chips and the second-generation Studio Display. It is reported that the new Studio Display 2 may be equipped with a 27-inch mini-LED screen and support a ProMotion adaptive refresh rate of up to 120Hz for the first time. In addition, channel news shows that the iPhone 16e, M3 iPad Air and multiple Macs currently on the market are in short supply, which also confirms that the new products are about to be launched.

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