In response to rising costs, Apple’s low-priced MacBook may be priced around $700

[ Gearbest Technology News]On February 25, foreign media reported that according to the latest industry news, Apple is expected to release a number of new products next week and hold a special “Apple Experience Event” for the media on Wednesday. In this conference, a new low-priced version of MacBook became the focus of attention.

According to a new report from Electronic Times today, mass shipments of this low-priced MacBook are expected to start in March, which is consistent with the market's expected release time. Supply chain sources estimate that Apple is expected to ship 15 million to 16 million units of the device in its first two years. On the production side, Apple has experienced some delays before. Mass production, originally planned to start at the end of 2025, was eventually postponed to the first quarter of 2026.

Like most manufacturers across the industry, Apple is not immune to rising component prices. “Electronic Times” specifically pointed out that the rise in memory prices and battery costs is particularly prominent. For an Apple product that has not yet been released, its final pricing has been the focus of speculation. The following is the latest prediction given by Electronic Times:

As costs rise, the pricing of this “people-friendly” MacBook is receiving more and more attention and questioning. Early rumors had pointed to a price point of $599, which would nearly tie the all-time low price of the M1-based MacBook Air when Walmart promoted it. However, most analysts currently predict that its final selling price may fall between US$699 and US$749.

According to Gearbest, this new low-priced MacBook will be equipped with an A18 Pro chip and be equipped with a 12.9-inch display. This means it will become Apple’s smallest laptop currently on sale. For comparison, the current MacBook Air’s screen size is 13.6 inches. According to Bloomberg, Apple has tested various colors of MacBook, and the color options may include light yellow, light green, blue, pink, classic silver and space gray.

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