Gearbest Tech
[Gearbest]On the evening of October 27, Redmi officially held a new product launch conference. At this conference, the much-anticipated Redmi Note12 series of mobile phones officially arrived. Mobile China noticed that this time the Note12 series has been greatly improved in terms of imaging. Not only is it equipped with a Sony IMX766 sensor, but it is also the world's first Samsung HPX sensor, which can take photos of up to 200 million pixels. At the same time, a Redmi tablet also arrived together with the Note12 series.
Redmi Pad
According to Mobile China, the Redmi Pad launched this time is the first tablet product of the Redmi brand. Prior to this, although Xiaomi had developed a tablet product line as early as 2014, and subsequently changed several generations of products, there was never a Redmi tablet.
In fact, before the press conference on October 27, this Redmi tablet was launched in overseas markets with the Xiaomi 12T series. It is worth mentioning that the Xiaomi 12T series is also equipped with a 200-megapixel sensor. However, although both times were released with blockbuster models with 200 million pixels, the configuration of Redmi Pad is actually not that dazzling. It is an entry-level product.
Redmi Pad
According to official information, the Redmi tablet is equipped with a 10.6-inch LCD screen with a resolution of 2000×1200 pixels, a maximum refresh rate of 90Hz, and a maximum brightness of 400 nits. Overall, the display quality is quite good. At the same time, the machine is equipped with MediaTek's Helio G99 processor, which has also appeared or will soon appear on Lenovo Xiaoxin Pad Plus 2023, Realme 10 and other models. It is built using TSMC's 6nm process and does not support 5G network connections. In addition, this tablet also has a built-in 8000 mAh battery, supports 18W charging, has a rear 8-megapixel single camera, has a built-in MIUI 13 For Pad operating system, and uses an integrated metal body. The entire machine weighs approximately 445g.
It is indispensable to create a complete ecological tablet
It has been more than 9 years since the Redmi/Redmi brand came out. In the past 9 years, the Redmi brand has undoubtedly been successful in the mobile phone market. The competition in this market is quite fierce, but Redmi models have frequently achieved impressive results in it. Up to now, Redmi can be said to have become one of the most representative cost-effective brands in the mobile phone market.
However, while it has achieved success in the mobile phone market, Redmi has been slow to launch its own tablet products. In the past, because the price of Xiaomi tablet itself was not too high, Redmi's tablet was a bit unnecessary and difficult to use. So in 2019, Redmi officially became Redmi. After achieving brand independence, Redmi's launch of tablet products was a task that had to be completed. From this point of view, Redmi launched its tablet about three years after the brand became independent, which is actually a bit late.
Redmi Pad
Large-screen devices such as tablets are between smartphones and laptops. They can well make up for the lack of performance of smartphones, and their portability is unmatched by laptops. While mobile phone manufacturers are gradually developing their own ecology, tablets are an indispensable product. Moreover, some consumers like to buy mobile phones, tablets, computers, headphones and other products of the same brand because they can enjoy a more complete user experience. Therefore, a more complete product lineup will be more attractive to them to buy. The birth of the tablet is very important for Redmi to improve its product lineup and ecosystem.
Xiaomi tablet line expands to both high-end and entry-level categories
Currently, Xiaomi’s tablet products are mainly Xiaomi’s own Mi Pad 5 series. The Xiaomi Mi Pad 5 series will be officially released in the second half of 2021. At this time, about three years have passed since the release of the Xiaomi Mi Pad 4 series. Very hungry, “wolf-like” rice fans gave the Xiaomi Mi Pad 5 series a high level of recognition when this series of products was launched. The launch of the Xiaomi Mi Pad 5 series has also successfully placed Xiaomi among the top five in the domestic tablet market.
Xiaomi Mi Pad 5 Pro 12.4 inches
After establishing a firm foothold, Xiaomi's tablet product line also began to expand. A few months ago, the 12.6-inch version of Xiaomi Mi Pad 5 Pro was officially launched. The starting price of this tablet is around 3,000 yuan, which is significantly higher than the other two products in the previous Xiaomi Mi Tablet 5 series. It can be seen that while Xiaomi mobile phones are penetrating into the high-end market, Xiaomi also intends to improve the product positioning of its tablets.
With Xiaomi tablets already occupying the market priced at 2,000 yuan or even more than 1,500 yuan, considering the specific brand situation, it is very reasonable to leave the entry-level tablet market to Redmi. While the Xiaomi brand strives to penetrate into high-end products, it is bound to be impossible for it to go back and return to entry-level products. It can be said that in front of the Redmi tablet, the only option is to enter the entry-level market.
The tablet market is declining
In addition to Xiaomi and Redmi’s own reasons, it is not difficult to find the reasons for Redmi’s entry into entry-level tablets from the entire market environment. Previously, due to some reasons, the society's demand for online office and online learning has increased sharply, which has also boosted the development of the tablet market. But the wind will eventually pass. Today, the tablet market is already on a downward trend.
IDC data
According to IDC survey data, China's tablet market will perform less well in 2022 than in 2021, and the growth rate will also decline from 20.9% in the fourth quarter of 2021 to 1.3% in the second quarter of 2022. Especially in the commercial market, shipments plummeted by 52%. In the consumer market, the growth rate is also declining steadily.
In line with shipments, the average price of the entire tablet computer market is also declining. IDC said that compared with the first quarter of 2022, the average price of the tablet market in the second quarter dropped by 9.4% quarter-on-quarter. The reason for this may be that due to consumption downgrade, more consumers are beginning to favor cheaper and more practical products. IDC also claims that “cost-effectiveness” will still be the main selling point of each new product in the second half of 2022, and products under 3,000 yuan will become the focus of consumption. Moreover, as the urban level of consumer groups sinks, it is foreseeable that the average price of the overall market will continue to decline.
IDC says average tablet market price drops
On the other hand, many mainstream consumer electronics brands have also entered the tablet market, and their arrival has also promoted competition in the industry. This competition has also accelerated the reshuffle and price reduction of the entire industry. For example, not long ago, both Realme and OPPO released tablet products priced around 1,500 yuan, hoping to gain a certain advantage in the entry-level market as competition in the higher-end market becomes increasingly fierce. Redmi may have the same plan.
write at the end
Redmi Pad is now officially on the market. I believe everyone has their own opinions on whether this product is worth buying. However, it is an indisputable fact that this tablet has injected new vitality into the current entry-level tablet market. In terms of tablets, Apple, Samsung and Huawei all have deep accumulation. While gradually improving their product experience and lineup, Xiaomi may also become a powerful challenger to them.
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