Gearbest Tech
[Gearbest]To be honest, I am a little worried about the mental state of PC DIY users.
Recently, as the world's largest independent graphics card manufacturer, Nvidia launched their latest “dessert card”-RTX 4060 Ti. Netizens who pay attention to the independent graphics card consumer market may know that the 60 series graphics cards are special and generally attract the most attention from consumers, such as the previous generation 3060 series and 2060 series. Previously, the 3060 even briefly became the number one graphics card among Steam players' hardware rankings.
Generally speaking, 60 series graphics cards perform well in terms of cost performance and can provide a better gaming experience so that consumers do not have to bear too much expenses. They are the first choice for many ordinary users. Therefore, since the launch of the 40 series graphics cards, the 4060 has been the most anticipated product by countless consumers. But now, reality has shattered their fantasies. According to relevant information, the RTX 4060 Ti has 4352 CUDA cores and is equipped with 8GB/16GB of GDDR6 memory. The bit width is128bit(3060 is 192bit, 3060 Ti is 256bit), TGP power consumption is 160W/165W.
According to the tests of many bloggers, compared with the RTX 3060 Ti G6X version, the improvement of RTX 4060 Ti is less than 10%, which can be called “shabby”! Moreover, Matt Wuebbling, vice president of global GeForce marketing at NVIDIA, commented on this card: “It’s amazing to have.incredibleof1080PGame performance. You know, the previous generation 3060 Ti was positioned as a 2K entry-level card. Today's 4060 Ti is directly labeled as a 1080P card. Coupled with the operation of widening and reversing, this really makes many people think: bastard is going to day school – turtle (suppressed) can't live in school (laughs).
The market situation of such a graphics card is obvious. Before it is officially launched for sale, GALAX has lowered the official selling price. On the second day of sales, RTX 4060 Ti broke through on Xianyu. Many netizens also gave pessimistic comments about this graphics card: “I feel like I'm still living in the mining boom” and “Old Huang (Huang Renxun, the head of NVIDIA) is going to abandon PC gamers.” Similar remarks are endless.
In the mobile phone market, consumers will not be pessimistic if a new phone is not very competitive, because there are many cost-effective manufacturers such as Redmi and Realme. In the independent graphics card market, NVIDIA is the absolute controller, occupying most of the market. AMD has almost no advantages in terms of products, technology and market. Therefore, Nvidia's strategy can greatly influence the entire market. Today, many consumers are feeling panicked because of Nvidia's performance, and they also feel angry that they are not valued/abandoned.
Broken 40 series graphics card
Starting from 2020, the independent graphics card market has been in chaos. Due to the explosion of virtual currency, Nvidia's 30 series graphics cards and AMD's 6000 series graphics cards have been out of stock and increased in price for nearly two years. Many consumers have been devastated by the price tug-of-war with manufacturers, scalpers, and miners. At that time, many consumers compared themselves to “monkeys”, and the act of snapping up graphics cards at a price higher than the original price was jokingly called “going down the mountain”, and was despised by many consumers as “giving money to scalpers/profiteers”. Perhaps since then, the mental state of this group has become less optimistic.
Now, after a long period of “mining tide”, manufacturers such as Nvidia and AMD have begun to update their 40 series and 7000 series graphics cards. Even Intel is also making a big move into independent graphics cards. This should be a gratifying start. However, when a new graphics card comes out, all ordinary consumers expect only disappointment.
Before the RTX 4060 Ti, Nvidia wanted to release the RTX 4070 under the name RTX 4080 12G. As a result, it was scolded by angry players, so it quickly took it back and renamed it 4070. Even so, the RTX 4070 disappointed many people. When it was launched, its evaluation was roughly on par with the animated version of “The Three-Body Problem”. At the same time, AMD, a competitor, did not stand up. The 7000 series graphics cards are currently being updated slowly. The 7900 XT and 7900 XTX that are already on the market are about the same as the RTX 4070 in terms of reputation. A well-known digital blogger at Bilibili commented that the 7900 series is not worthy of being a flagship graphics card. This is evident.
Although the independent graphics card market is large, there are not many manufacturers. Whether it is Nvidia or AMD, the author believes that they have indeed failed to live up to the expectations of countless players and consumers during the period after the mining boom ended.
NVIDIA lays out AI
However, the reason why the majority of independent graphics card users today feel uneasy about NVIDIA is mainly because this company has now found a new development path, which is artificial intelligence.
The report shows that NVIDIA’s first fiscal quarter revenue was US$7.192 billion, an increase of 19% compared with the US$6.051 billion in the previous financial quarter; net profit was US$2.043 billion, an increase of 44% compared with the US$1.414 billion in the previous financial quarter. Such data is beautiful. At the same time, Nvidia's stock price has been soaring. On May 29, Nvidia's share price rose by more than 200 billion US dollars in a single day (this is equivalent to one AMD or two Intels), and the market is approaching the trillion-dollar mark. It may become the first chip company to achieve this achievement. It can be said that the future development path of this enterprise is “bright”.
Huang Renxun presented OpenAI supercomputer (picture source network)
After 2020, first came the “mining wave” and then “AI”. NVIDIA encountered two waves of once-in-a-lifetime growth opportunities. If virtual currency can only be regarded as an unintentional accident for Nvidia, then today's artificial intelligence is the result that it should reap after many years of preemptive deployment. Because many years ago, before OpenAI had reached its current heights, Nvidia's head Jensen Huang saw the company's huge potential and gave Nvidia's AI supercomputer to OpenAI. At that time, Musk, who was still an OpenAI executive, was also present.
Huang Renxun presented OpenAI’s supercomputing computer (Source Network)
Compared with the field of artificial intelligence that may change the entire human society, the “game graphics card” market is actually a bit insignificant. Although NVIDIA has been able to reach its current position and has the ability to influence the entire field of artificial intelligence, the gaming graphics card market is indispensable. But it is foreseeable that Nvidia’s emphasis on this market in the future will definitely not be comparable to that before. It is precisely after realizing this and discovering that the 40 series graphics cards have become a prop for Nvidia to harvest users that today's independent graphics card users feel panic.
Where will the installed users go?
Today, the situation in the discrete graphics card market is very complex. Consumers hope that manufacturers can launch more cost-effective products, and are angry that their expectations have been disappointed time and time again. Nvidia has found opportunities in “artificial intelligence” and plans to sell “hoes” next to gold mines. It seems that there is not much motivation for the independent graphics card market. Anyway, it can be manipulated at will, and at most it will be a hit. Curse; AMD accepted the fact that it is difficult to compete with NVIDIA, and the 7000 series graphics cards revealed their poor attitude and the possibility of reaching some kind of tacit understanding with NVIDIA; although Intel has launched A380/750/770 graphics cards, although the future is promising, this is obviously not what current users need.
Where will the installed users go? Seeing that there is almost no improvement in performance, but the starting price has further increased to 3,199 yuan for the RTX 4060 Ti “dessert card”, I believe many people are thinking about this issue. Looking at the future, we have to say that the chances of the so-called “conscientious graphics card” coming out are getting smaller and smaller. Could it be that consumers can only tolerate this kind of behavior from manufacturers and pay more obediently? In fact, the author believes that things still need not be too pessimistic.
Judging from Nvidia's financial report, its single-quarter revenue was US$7.2 billion, and its gaming business was US$2.24 billion, accounting for about 30%. It can be seen that the independent graphics card market is still a very important sector for Nvidia. At least Huang Renxun does not have the need to “cut off his arms” like his old classmate EVGA (formerly the largest independent graphics card agent in North America, but suddenly announced a complete discontinuation of the business) boss. Moreover, US$2.24 billion dropped by 38% compared with the same period last year. It is impossible for them not to notice the market's resistance to Nvidia's new products. The reason why today's 40-series graphics cards look like this is partly because of the excessive disadvantages of the previous “mining wave” – a large number of mining cards are circulating on the market; dealers have a backlog of 30-series graphics cards, etc.
Moreover, the independent graphics card market is welcoming more players. The first is Intel. The unsatisfactory performance of the A380/750/770 graphics cards is mainly due to driver problems. In fact, their price/performance ratio is completely acceptable. Among them, the A750 has theoretically superior performance to the RTX 3060, but the price is only about 1,400 yuan (new). It can be said that as long as the driver shortcomings are completed, the A750 is now the kind of “conscientious graphics card” that many consumers are looking forward to.
Moore Thread MTT S80
At the same time, domestic manufacturer Moore Thread also recently introduced an MTT S80 graphics card, which is priced at 2,999 yuan. It should be pointed out that many people have not discovered that the price actually includes a B660 motherboard. Therefore, the price-performance ratio of the MTT S80 graphics card is not as bad as many people think. Although Moore threads have greater driver problems and difficulties than Intel, considering the current situation in the PC memory and solid-state drive markets, the entry of domestic manufacturers is not bad news in any case.
write at the end
The majority of consumers have been waiting for about three years for a normal graphics card market, and now it seems that they may have to continue to wait. No matter how long it takes to wait, I believe that the future of the independent graphics card market is worth looking forward to.
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