The new iPad Pro advertisement sparked heated discussions on the Internet and was accused of “disrespecting traditional art”

[ Gearbest Technology News]On Tuesday, Apple once again became the focus of the technology world, releasing the powerful new iPad Pro, the newly designed iPad Air, the upgraded Pencil Pro and the eye-catching M4 chip, triggering heated discussions among technology enthusiasts. However, while the new iPad Pro has won praise for its attractive design and incredible performance upgrades, professionals from the advertising and film production fields have criticized Apple's advertising.

According to foreign media reports, shortly after the iPad launch, Apple uploaded the first advertisement specifically created for the latest member of the iPad Pro family to its YouTube channel, and was shared by Cook himself on the X platform. However, the 60-second ad sparked widespread and fierce criticism on social media. Although YouTube's comment section was quickly shut down, negative public reaction flooded Cook's X post within hours of publication. Some scathing comments raised questions about the creative team behind the ad. Surprisingly, Apple has yet to remove the video from YouTube and other platforms.

The idea of ​​the ad was simple and direct, but the way it was expressed was controversial. It tries to emphasize that the new iPad Pro almost makes traditional ways of creating art and consuming entertainment obsolete. However, this way of expression is too direct, even rough, and does not fully take into account the respect for traditional art and artists. Apple could have taken a more subtle and careful approach to getting this message across.

In the face of public criticism, some users suggested reversing the ad to retain its central concept while showing respect for traditional art and artists. Actor, writer, and producer Reza Sixo Safai even took it upon himself to “fix” the ad for Apple, showing a version that was more respectful of the traditional art.

Many other commenters also expressed their displeasure with the ad, calling it “extremely offensive,” “disgusting” and “heartbreaking,” and criticizing its content and presentation on multiple levels. One director, screenwriter and producer described it as “the most honest metaphor for what technology companies do to art, artists, musicians, creators, writers and filmmakers.” At the same time, Nothing CEO Carl Pi also expressed his surprise and disappointment at the ad with the word “yikes.”

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