Sophia Windsor
[ Gearbest Technology News]On October 24, the latest data from Luotu Technology showed that in the third quarter of 2025, the total sales volume of mainland China’s overall online omni-channel retail market was 3.04 million units, a year-on-year increase of 13.3%. Among them, traditional mainstream e-commerce sales were approximately 2.72 million units, accounting for 89%, a year-on-year increase of 9.5%; sales reached 2.6 billion yuan, a year-on-year increase of 3.5%.
Xiaomi display
The combined sales share of the top three brands in the online market was 38.2%, an increase of nearly 8 percentage points from the same period last year. In addition to scale and cost competitiveness, these brands occupy first-mover advantages and leading positions in mid-to-high-end technology fields such as Mini LED, OLED and high refresh rate.
Specifically, competition among display head brands is fierce. Among them, AOC (TPV) ranked first with a sales volume share of 16% and a sales share of 18%, with sales volume increasing by 50% year-on-year.
In the sales performance of HKC products, the penetration rate of e-sports products exceeded 85%, and the Falcon 2 G24H3S Classic Edition became the best-selling online e-sports monitor in the quarter.
Xiaomi adopts a two-wheel drive strategy of “office + entry-level e-sports”, relying on ecological chain synergy and high cost performance advantages to perform steadily in the sinking market. At the same time, Xiaomi is actively expanding into the mid-to-high-end e-sports market, and the internal penetration rate of e-sports products increased by 12 percentage points year-on-year in the quarter.
In addition, in the high-end market, ROG (ASUS) uses the channel model of “online-based, supplemented by offline experience”, combining event sponsorship, team cooperation and product customization, pushing its sales ranking in the online market to jump to fourth place.
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