China's laptop online sales ranking in the first half of the year: Lenovo ranks first, Huawei ranks fourth

[ Gearbest Technology News]According to Gearbest, the latest “Monthly Tracking of Mainland China's Laptop Online Retail Market” report released by RUNTO shows that in the first half of 2024, the sales volume of laptops in mainland China's online public retail market (excluding content e-commerce companies such as Doukuai) was 4.51 million units, a year-on-year decrease of 22.4%; sales were 26.5 billion yuan, a year-on-year decrease of 22.1%. In terms of brand sales, Lenovo ranks first and Huawei ranks fourth.

Data shows that the number of brands in China's online laptop market is about 145. Similar to last year, Lenovo series (including Lenovo and ThinkPad), Asus series (including Asus and ROG), HP and Huawei ranked among the top four in terms of online market share in the first half of this year, both in terms of sales volume and sales. The combined market share (CR4) of these four major brands reached 69%, an increase of 6 percentage points compared with the same period last year. Looking more broadly, the top ten brands together account for approximately 90% of the overall market.

Lenovo continues to maintain its leading position in sales and sales with the ThinkPad brand. ASUS Group and Hewlett-Packard followed closely behind. In addition, brands such as Huawei, Xiaomi series (including Xiaomi and Redmi), Apple and Honor mainly focus on product lines for office use. Mechanical Revolution and Colorful's gaming notebook products occupy a larger share in their respective brands, while the market share of the Dell series (including Dell and Alienware) has fallen to eighth place.

In other aspects, in the first half of 2024, the average price of China's laptop online market was 5,867 yuan, a slight increase of 0.4% compared with the same period last year. The most obvious change in price segment share is the price range of 8,000-9,999 yuan, whose sales volume increased by 5% year-on-year.

RUNTO predicts that in 2024, the sales volume of the online public retail market will reach 10.59 million units, a year-on-year decrease of 16%.

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