Sophia Windsor
[ Gearbest Technology News]Luotu Technology's latest “Monthly Tracking of China's Mainland Monitor Online Retail Market” report shows that in August 2025, the sales volume of mainland China's e-sports monitor online public retail market (excluding content e-commerce companies such as Doukuai) reached 554,000 units, with sales of 620 million yuan and an average price of 1,114 yuan. Compared with July 2025, sales fell by 0.2%, sales fell by 6.5%, and the average price dropped by 6.4%. In terms of brand ranking, AOC won the championship and Xiaomi ranked fifth.
AOC display
Data shows that in August, AOC ranked first in the online e-sports monitor market sales, with a market share of 18%, an increase of 4.3 percentage points compared with August 2024. Relying on the advantages of AGON series products, the brand has a market share of 31% in the field of 180Hz e-sports monitors, with a clear lead.
Regarding other brands, Xiaomi and Thor performed well, with growth rates of 64% and 105% respectively. Among them, Thor relied on the launch of multiple new products in 2025, as well as the channel expansion of more than 100 online multi-platform channels and offline e-sports hotel contract stores, becoming the fastest growing brand among the top 10 brands in the market that month.
According to the agency, consumers' purchasing decisions pay more attention to practicality and cost-effectiveness, revealing the consumer psychology of “enough is enough” rather than blindly pursuing the ultimate performance parameters. In terms of products, the mainstream configuration chosen by users is 180Hz refresh rate + 2K resolution. Although 750Hz ultra-high refresh rate monitors have been launched on the market, their market penetration rate is low due to high prices and limited application scenarios.
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