Online sales ranking of e-sports monitors in mainland China: AOC No. 1 Xiaomi No. 6

[ Gearbest Technology News]According to the “Monthly Tracking of the Online Retail Market of Mainland China Display” released by RUNTO, in July 2025, the sales of the online open retail market of e-sports monitors in mainland China (excluding content e-commerce such as Doukuai) reached 520,000 units, a year-on-year increase of 13.9%; sales were 560 million yuan, a year-on-year increase of 6.3%.

AOC e-sports monitor

In terms of brand competition, market concentration has been further improved. In July 2025, the sales share of the TOP4 brands reached 53.4%, an increase of 3.3 percentage points from June. Among them, AOC ranked first with a market share of nearly 20%, with sales volume increasing by more than 90% year-on-year, with market share increasing by about 8 percentage points compared with the same period last year. Its high refresh rate product layout is significantly optimized, and the proportion of models 240Hz and above has increased.

HKC ranked second with a share of 13.3%, leading the 200Hz and 240Hz segments with 19% and 28% sales shares, respectively. KTC ranks third, with a market share of 11.4%, a slight decrease of 2 percentage points from the same period last year, mainly implementing differentiated competition through 185Hz and 260Hz models.

In addition, brands such as SANC, Xiaomi, ROG and Thor have also achieved positive year-on-year growth. Among them, Thor has driven sales with a 210Hz cost-effective model, and has become the fastest growing brand among the top 10 with a year-on-year growth rate of 173%. Overall, the top brand structure remains stable, with AOC and Thor becoming the top two brands with year-on-year growth rates of 94% and 173% respectively.

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